TORONTO–(BUSINESS WIRE)–Playmaker Capital Inc. (TSXV: PMKR) (“Playmaker”), the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, today announced that it had used a leading digital content automation platform, Echobox, to maximize the social media reach of Playmaker’s brands and grow its audience of sports fans across all major social media platforms.
As part of the partnership, Echobox will implement its industry-leading social media automation solution to deliver actionable insights that enhance Playmaker’s social media offering. The scope of the initial partnership includes Futbol Sites’ portfolio of Facebook, Instagram and Twitter accounts, which in total engage more than 150 million followers. Through the management, distribution and optimization of the social media content of the Futbol sites, Echobox will drive the growth of the social media reach of the Futbol sites.
“Social media is a very effective way for Futbol sites, and more broadly Playmaker, to engage sports fans across the Americas and Echobox is the perfect technology partner to help us take it to the next level,” said said Federico Grinberg, Playmaker EVP and CEO of Futbol Sites. “With the FIFA World Cup Qatar 2022 later this year, it’s the perfect time to partner with Echobox to drive audience growth and increase the volume of social interactions on our social media offering. cross-platform.”
This announcement follows Playmaker’s strategic imperative to build an extensive social media network across the Americas. In August 2022, Playmaker acquired JuanFutbol to accelerate growth across social media and digital video channels in key Mexican and US Hispanic markets. Previously, in 2022, Playmaker acquired Cracks, a leading video operator of hugely popular social media channels, including the most subscribed Spanish-language YouTube channel in the sports category globally. In Canada and the United States, the Playmaker brand, The Nation Network, which now has approximately 30 Facebook, Twitter and Instagram accounts under its management, continues to expand its cross-platform social media reach to engage fans and adapt various content consumption preferences. With a significant presence in North America and Latin America, Playmaker’s social media footprint serves as a competitive differentiator and enables its brands to interact daily with sports fans across multiple touchpoints.
Social media has become the go-to destination for sports fans to access highlights, analysis and coverage of their favorite sports. Enterprise advertisers and sports betting operators have also fully embraced social media and are now leveraging social media assets more than any other medium, such as onsite activation and traditional television and display advertising, to communicate with their target audience.1 Sports fans and advertisers are increasingly embracing a mobile-first mindset and it’s essential that Playmaker continues to refine its portfolio of social media products to meet growing demand. As Futbol Sites uses social media as a pillar of its broader digital content strategy, Echobox’s team of specialists will work closely with Futbol Sites’ content creators to deliver the best social media experiences for sports fans and effective campaigns for advertising partners.
“We are thrilled to partner with the Playmaker family of engaging, fan-focused brands,” said Antoine Amann, Founder and CEO of Echobox. “Our unique AI innovations will enable Playmaker to scale and engage its social media ‘fan ecosystem’ while creating significant efficiencies for the Playmaker team through our on-demand automation. peak of the market,
Going forward, Playmaker intends to stay true to its goal of growing its social media network. By partnering with Echobox, the global leader in publishing automation, Playmaker is positioning itself to capture significant growth not only from its current social media portfolio, but also from additional channels acquired or organically activated.
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ABOUT PLAYMAKER CAPITAL INC.
Playmaker (TSX-V: PMKR; OTC: PMKRF) is a digital sports media company that acquires and integrates leading fan-centric media brands curated to deliver highly engaged sports fan audiences to premier advertisers plan, online sports betting operators and athletes. federations and leagues. Leveraging its in-house technology stack, Bench, and with a 360-degree view of sports fans, Playmaker delivers authentic digital content experiences to sports fans and top-notch results to partners across the Americas.
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ABOUT ECHOBOX LTD
Echobox is the new standard in publishing automation. Businesses of all sizes use Echobox’s advanced AI to automate and optimize the curation and distribution of their content. More than 1000 brands in 100 countries rely on Echobox automation to increase performance while reducing costs on social media and email newsletters.
Learn more at www.echobox.com.
1 Sponsor United, Year in Review 2021