Pilgrim launches lip care line in new campaign, Marketing & Advertising News, ET BrandEquity

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A picture of the ad

Pilgrim has launched a new campaign to promote its new Lip-Care range.

The commercial revolves around several models applying themselves to the new lip care range and mentioning its characteristics. It ends with asking the public to visit their website to check out the new collection.

Pilgrim also announced its collaboration with frozen yogurt brand MyFroyoLand for the latest brand campaign.

As part of the campaign, MyFroyoLand will serve the lip care flavors at its outlets across India to promote the new flavors in the lip range, the brand said in a press release.

Anurag Kedia, co-founder of Pilgrim, said: “We are delighted to launch this campaign with MyFroyoLand for the launch of our new lip care range. We truly believe this clutter-free collaboration will deliver a visual and flavorful treatment never seen before with skincare. We look forward to working with their dynamic team and disrupting this industry with their support. »

Watch the ad here:

As part of this partnership, Sinha will be responsible for the brand’s advertising and marketing campaigns…

The campaign was conceptualized by Leo Burnett Mumbai…

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