Pepperfry has released a new TVC to celebrate its tenth anniversary. With a rap-based video, the campaign shows how over the past decade Pepperfry has transformed millions of homes and how Indians shop for furniture at all stages of life.
The Big 10 Bash campaign, conceptualized by L&K Saatchi & Saatchi, kicks off with a rap video-style film. “Boom, You’re in My Room,” gives you a glimpse into a Pepperfry house where people from different walks of life fall in love with Pepperfry. Hi-fi celebrating, they reveal their first purchases on their latest rap “It’s my furniture hack”. The film ends with the disclosure of Pepperfry’s 10th anniversary sale.
Pepperfry Chief Marketing and Commercial Officer Kashyap Vadapalli said, “It has been a transformative decade. Today, we are an integral part of more than one million consumer homes – a go-to partner in creating a space that reflects their personality and ever-changing needs. As we celebrate this milestone, we are thrilled to share this joyous journey with our customers, partners and employees whose incredible support has helped build dream homes for many. not only changing the landscape of furniture in India, but changing the behavior itself is an incredible story. And so many individual stories call for a mega celebration with big benefits for consumers. We’ve incorporated all of this into the Big 10 Bash campaign.