LEAD kicked off a TVC with TBWA India featuring the heartwarming story of a young mom and dad who say they are jealous of their child because of the exposure kids today are getting thanks to their LEAD Powered School.
TVC signals significant changes. It offers a real insight into an emotional conversation from a parent’s perspective, something that hasn’t been touched on until now.
The film reflects a change in mentalities about old and new education methods. An unfulfilled desire of parents to learn as their children learn today with new teaching methods that are active, curiosity-driven and based on audio, visual and cutting-edge technological tools that make learning fun and interactive. A clear change from the old passive modes of lecture-based teaching and learning that parents were used to growing up.
Marking a shift towards progressive parenting even when it comes to choosing the right school for a child, “LEAD Se Padhenge Toh LEAD Karenge” is the bugle call that lies at the heart of the countryside.
LEAD Marketing Director Anupam Gurani said: âWith our very first PAN India campaign, we want to reach all parents who are looking to provide a better school education for their child but who feel limited due to the lack of options. . LEAD Powered Schools solve this problem by providing world-class education in a small town in India, which is our main market. The thinking behind the campaign is based on a beautiful idea harnessing the emotion of how each successive generation of parents wants to give more to their children and, in so doing, learn from them.
Principal Nitesh Tiwari observed, âLEAD does a commendable job of empowering and enabling schools to have a program that provides children with a global level of education. The commercial captures parents’ perspective on how a LEAD Powered school provides interactive and rewarding education, both at school and at home. I admire the brand’s vision to transform formal education in India. Govind Pandey, CEO of TBWA India, said, âLEAD has a noble social mission to deliver excellence in education to all. This ad recognizes the role of the hardworking progressive parents in Central India in grades 2 and 3 as true heroes who despite the obstacles of their generation did something on their own and now have the exposure and the determination to make a difference in the right school. education can and does not want to compromise on this point. Even more so in these uncertain and turbulent times.