Baidyanath Chyawanprash has launched an integrated campaign with Pankaj Tripathi and the Gray group. The new ‘Sahi Vidhi, Behtar Immunity’ campaign positions Baidyanath as an authentic and complete Chyawanprash.
The ad features Tripathi returning home after shopping. His wife in the ad notices a different Chyawanprash than usual and asks Tripathi. He tells her the name doesn’t matter.
She takes the example of a cricket match and asks if doing 42 races will work when 52 races are needed to win and draws a parallel that for better immunity all 52 Ayurvedic ingredients (not just 42) are needed.
Ajay Sharma, Director of Baidyanath, commented, âThis campaign is an embodiment of our mission and a testament to our commitment to provide the most authentic and complete products. It provides the consumer with the right tools and knowledge to make an informed decision when evaluating Chyawanprash, and we felt that Pankaj Tripathi, with its good faith connection with the public, would be the appropriate choice to deliver a message. also powerful.
Ketan Desai, COO of GRAY India Group, added, âThrough this campaign, we are not only promoting Baidyanath Chyavanprash, but also encouraging people to check out what is going on inside. their Chyawanprash before making a choice. As with other health brands, we want them to make an informed choice for their Chyawanprash brand. And with Pankaj Tripathi, we have a credible authority figure to get the message across. “
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