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Parents get jealous of their child in new campaign from LEAD, Marketing & Advertising News, AND BrandEquity

By Campaign marketing No Comments
The TVC offers a real insight into an emotional conversation from a parent’s perspective, something that hasn’t been touched on so far.

LEAD kicked off a TVC with TBWA India featuring the heartwarming story of a young mom and dad who say they are jealous of their child because of the exposure kids today are getting thanks to their LEAD Powered School.

TVC signals significant changes. It offers a real insight into an emotional conversation from a parent’s perspective, something that hasn’t been touched on until now.

The film reflects a change in mentalities about old and new education methods. An unfulfilled desire of parents to learn as their children learn today with new teaching methods that are active, curiosity-driven and based on audio, visual and cutting-edge technological tools that make learning fun and interactive. A clear change from the old passive modes of lecture-based teaching and learning that parents were used to growing up.

Marking a shift towards progressive parenting even when it comes to choosing the right school for a child, “LEAD Se Padhenge Toh LEAD Karenge” is the bugle call that lies at the heart of the countryside.

LEAD Marketing Director Anupam Gurani said: “With our very first PAN India campaign, we want to reach all parents who are looking to provide a better school education for their child but who feel limited due to the lack of options. . LEAD Powered Schools solve this problem by providing world-class education in a small town in India, which is our main market. The thinking behind the campaign is based on a beautiful idea harnessing the emotion of how each successive generation of parents wants to give more to their children and, in so doing, learn from them.

The advertising film highlights the concerns of young India residing outside the subways distributed in Bharat …

Principal Nitesh Tiwari observed, “LEAD does a commendable job of empowering and enabling schools to have a program that provides children with a global level of education. The commercial captures parents’ perspective on how a LEAD Powered school provides interactive and rewarding education, both at school and at home. I admire the brand’s vision to transform formal education in India. Govind Pandey, CEO of TBWA India, said, “LEAD has a noble social mission to deliver excellence in education to all. This ad recognizes the role of the hardworking progressive parents in Central India in grades 2 and 3 as true heroes who despite the obstacles of their generation did something on their own and now have the exposure and the determination to make a difference in the right school. education can and does not want to compromise on this point. Even more so in these uncertain and turbulent times.

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Weikfield Beats for Kerala with New Multimedia Campaign, Marketing & Advertising News, AND BrandEquity

By Campaign marketing No Comments
Weikfield Foods has unveiled a multimedia campaign with the aim of aggressively expanding its business in the Kerala market. The Pune-based FMCG company is now looking forward to doubling Kerala’s contribution to all of its sales in India.

The company unveiled a TV campaign covering major Malayalam TV channels and launched its #SimpleYetAdipoli campaign on digital media to connect with Keralites. The idea for the #SimpleYetAdipoli campaign came from the roots of Kerala. Adipoli means incredible in Malayalam, a term often used to describe something delicious.

DS Sachdeva, CEO of Weikfield, said: “We are looking to double Kerala’s contribution to our overall sales over the next 12 months. We had some setbacks in the market which we resolved and now we are also investing to create brand appeal. Apart from television, we are investing significantly in digital media. Our #SimpleYetAdipoli digital campaign, which has been uploaded to top social media platforms, has been designed with Keralite-unique thought in mind and relevant to Weikfield. “

The advocacy challenges the Cable TV Act for its fundamental rights violations …

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Namogoo acquires Remarkety, an e-commerce marketing automation company

By Ecommerce marketing No Comments

Remarkety provides retailers with highly intelligent and personalized email and SMS campaigns to engage online shoppers. This will be Namogoo’s second acquisition in just over a year.

Namogoo, the Continuity of the digital journey Platform, today announced the acquisition of Remarkety, a leading provider of data-driven marketing automation solutions. This is Namogoo’s second strategic merger-acquisition after the acquisition of Personali in early 2020.

Acquisition of Remarkety, an eCommerce Marketing Automation Company Serving Over 500 Global Brands, Will Enable Namogoo to Provide a Comprehensive Offering Continuity of the digital journey by engage customers with hyper-personalized multi-channel experiences on and off site. The acquisition will also allow Namogoo to enter the SME market in which Remarkety is well established, further strengthening the company’s strategy of serving brands of all sizes.

Namogoo enables retailers to shape the digital customer journey for every shopper by determining their intention in real time, delivering the right one-on-one experience to get them to buy, while ensuring that distractions go. Namogoo will now add hyper-targeted SMS and email campaigns to its solution, pushing customers into action.

“Remarkety’s product is a perfect fit for our platform, helping us provide retailers with the tools they need to deliver unstoppable customer journeys,” said Chemi katz, CEO and co-founder of Namogoo. “The addition of Remarkety’s unique technology allows us to provide brands with multi-channel experiences, engaging shoppers wherever they are in their journey.

“We are thrilled to join a company that shares our vision for the future of e-commerce,” said Guy Harel, CEO and co-founder of Remarkety. “With Namogoo, we have the resources and proprietary technology to take email and texting to the next level with personalization of predictive intent. The synergy between products and companies is truly amazing and will allow us to quickly deliver value to retailers around the world, ”added Joel presman, Remarkety GM and co-founder.

“With the acquisition of Remarkety, our second in just over a year, Namogoo continues its goal of hyper-growth through the addition of new solutions and technologies that deliver maximum value to our customers,” said the technical director and co-founder Ohad Greenshpan. “We plan to continue to enter new markets by pursuing additional acquisition opportunities that serve our vision. “

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4 Proven Strategies To Optimize Multichannel Ecommerce Marketing Campaigns

By Ecommerce marketing No Comments

Serving ecommerce ads is tough enough when you have multiple campaigns, with dozens of ad variations in each, on a single platform. Add another channel (or three) and you’ve got one hell of a beast to fight!

While individual ad platforms offer optimization capabilities, they don’t offer the level of control that many digital marketers require. Inconsistencies between ad channels – along with the challenge of determining attribution – make it especially difficult to invest in ads with the confidence that your time and money is well spent.

These inconsistencies create one of the biggest problems we face as online marketers as we spend hours a day struggling with spreadsheets and analysis – and that’s before we even have to. scratch the surface of A / B testing, audience targeting, or creation and copy.

Recently, I reached out to a handful of ecommerce experts to get their thoughts on the challenges and strategies they have found helpful in optimizing multi-channel ecommerce campaigns.

Here’s what they said:

1. Use UTM tags

While it might seem incredibly obvious, you would be surprised at how often UTM tags are underused.

“Not using UTM tags makes it very difficult to understand the medium that returns traffic to your site, which affects the clarity of understanding of the medium you need to focus on and scalability,” says Mina Elias, Founder and CEO of e-commerce site MMA Nutrition. His proven recommendation to consistently use UTM beacons to test “one variable at a time” will become all the more important in understanding where your quality traffic is coming from, as Pixel data is lost and cookies become a thing of the past. .

2. Develop a 360-degree omnichannel strategy

Your customers spend more than 6 hours a day online: researching, on social networks or reading content.

To truly engage with your base and find the best way to reach them, you need to “understand the whole customer journey from the customer’s point of view, instead of the ‘channel’ view upside down,” notes Alex Genov, responsible for customers. Search at Zappos.

“It is therefore essential that companies take into account all platforms and all channels when creating their marketing plan, including online, in-store, on mobile and on social networks”, notes Alice Chang, founder and CEO of Perfect Corp. Don’t forget to check out some of the alternative platforms to Facebook and Google. “There are a lot of undervalued real estate listings on platforms that aren’t used as often, such as Bing, Reddit, TikTok,” recommends Anthony Lee, Amazon subject matter expert at Canopy Management. “Find a platform that is off the beaten path and start running ads on your Amazon listings.”

3. Don’t stretch too many channels

At first glance, an omnichannel strategy seems like the right approach, but it could easily backfire. You’ll never be on all the proverbial park benches, so you need to prioritize. Avoid the temptation to jump on the next new “shiny” object, just because it sounds exciting.

“Go where your customers are. Just because an advertising platform like TikTok is hot and trending right now doesn’t mean your brand has to be there, ”says Duane Brown, CEO and Chief Strategy Officer at Take Some Risk, Inc.“ Your brand must spend time on channels you can own, be profitable, and serve your customer base.

While you want to be where your audience is, you need to grow gradually. “Start on one channel, then expand to others. Don’t try to scale 3 channels at the same time, ”said Kevin Indig, SEO director at Shopify. Even if your customers are on a particular channel, don’t start trying to be there if you can’t devote the time and resources to develop it properly.

4. Take advantage of cross-channel optimization tools

While many marketers still struggle with spreadsheets and 20 tabs open at once, there are solutions that can help with optimization. “Use tools that aggregate your data so you can analyze it, ask the right questions and tailor your strategy,” suggests Stefan Chiriacescu, founder and CEO of eCommerce Today. “The days of managing the channels separately are long gone. “

“Analyzing performance data on a 100% comparable basis across different advertising platforms is virtually impossible for us today,” notes Brendan Hughes, CEO of Optily. “This is why platforms like Optily have doubled their offer of algorithmic analysis and predictive modeling to identify investment opportunities. This type of solution saves marketers significant time in analyzing, interpreting, and implementing complex data point based changes across multiple platforms.

Want more cross-channel ad optimization tips?

Brendan Hughes recently published Accelerating the Growth of Ecommerce, which is a how-to guide for ecommerce marketing. It discusses the most effective advertising framework, the challenges of measurement and attribution, and technological solutions that save time and money. Paperback and Kindle versions are available on Amazon or you can download a free copy here.

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e4m eTechmanch: Experts to Share Data-Driven Ecommerce Marketing Knowledge on Day 2

By Ecommerce marketing No Comments

The eagerly awaited 5th edition of the e-TechManch 2021, Digital Virtual Conference will be held on June 24 and 25. The platform will bring together advertising, marketing and media fraternity to discuss all things digital.

The conference will bring together the best digital marketing leaders and leading affiliate marketing companies from around the world under one roof. This conference is one of the largest meeting places for the world’s top digital and affiliate marketers and entrepreneurs. Industry leaders have come to share their secrets. This conference will present new perspectives, data-driven insights and innovative ideas on performance and e-commerce marketing and also briefly discuss Affiliate Marketing in the digital age.

Day 2, June 25, of the conference will include an opening session on the topic “Marketing Redefined” by Hemant Malik, Division General Manager – Food Business, ITC, at 4:00 p.m.

The session will be followed by a fireside chat with Hemant Malik and Nawal Ahuja – Co-Founder and Director, exchange4media.

Post this, a session on ‘Monetize news and win the localization challenge for Brands‘will be led by Boby Paul, Managing Director of Marketing, Manorama Online, in conversation with Neeta Nair – Associate Editor, IMPACT at 4:30 p.m.

A round table will follow with Ravi Santhanam – CMO, HDFC Bank; Anurita Chopra Regional Marketing Manager, Oral Health, GSK Consumer Healthcare; Anuja Mishra -Vice-President and Head of Marketing- Godrej Consumer; Vivek Srivatsa, Head of Marketing, Passenger Vehicle Business Unit, Tata Motors; Alakshit Tripathi – Industry Manager – Consumer Packaged Goods, InMobi; Karan Ravindra Jaitapkar – Digital Manager, ABP Network; Shekhar Banerjee – Chief Client Officer & Office Head (West) Wavemaker (Session Chair) at 4:50 pm on “The New Era of Personalized Marketing: Data, Analytics & Customer Insights”.

At 5.30 p.m., Richa Arora, Managing Partner & CEO – ESG Stewardship Services, ECube Investment Advisors, will address the subject ‘New Frontiers: How In-Hosing is Changing Digital Marketing.

She will detail the growing trend in housing and the reasons are many. The most important being: greater transparency, access to first party data, agility, cost reduction and most importantly brand ownership. With early adopters proving that in-housing is beneficial for both ROI and creativity, it has now become a trend across brands.

Anagha Bhojane – Head of Media and Digital, Marico; Kinjal J Shah – Head of Digital Business and Marketing, Kotak Mutual Fund; Sameer Nanjangud – Managing Director – Digital & CRM, ŠKODA AUTO India; Vishal Chinchankar – CEO, Madison Digital and Madison Ultra; Vanita Uppal Rathore – Sales Manager – West, Truecaller (Session Chair) will address the subject ‘Decryption of pre and post Covid marketing strategies‘during the next round table which will start at 5:50 p.m.

The next speaker for the session will be Anand Bhadkamkar, CEO of Dentsu Aegis Network. who will tackle the subject, ‘Changing the marketing mix in accelerated digital adoption, ‘at 6.15 p.m.

The final session will be moderated by Jon Cook – Global CEO, VMLY & R, who will speak on “Reintroducing Brands in 2021” at 6.30pm.

Don’t forget to tune in to these industry experts.

Click here to register.

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e4m eTechmanch: Experts to Present Insights on Performance Marketing and Ecommerce

By Ecommerce marketing No Comments

The eagerly awaited fifth edition of eTechmanch 2021, Digital Virtual Conference will be held on June 24 and 25. The platform will bring together advertising, marketing and media fraternity to discuss all things digital.

The conference will bring together the best digital marketing leaders and leading affiliate marketing companies from around the world under one roof. This conference is one of the largest meeting places for the world’s top digital and affiliate marketers and entrepreneurs. This conference will present new perspectives, data-driven insights and innovative ideas on performance and e-commerce marketing and also briefly discuss Affiliate Marketing in the digital age.

June 24 or the first day of the conference will include opening sessions by Deepak Iyer – President – India, Mondelez International; Rahul Welde – Executive Vice President – Digital Transformation and Digital Business, Unilever; Hemant Malik – Division General Manager – Food Trade, ITC; David Kaganovsky, Global CTO, Wavemaker; Jon Cook, Global CEO, VMLY & R; Michelle Doti Taylor – Sports Sponsorship Manager, Tata Consultancy Services; Richa Arora – Managing Partner & CEO – ESG Stewardship Services, ECube Investment Advisors.

At 4:00 pm, Deepak Iyer will discuss the topic “Building a Data and Digital Business”.

This will be followed by a session on ‘Insights on Search Marketing: An Overview of How Premium India Searches‘by Rohit Dosi, Director, Microsoft at 4:30 p.m.

Post this, a panel discussion with Rubeena Singh, CEO, iProspect; Chaitanya Ramalingegowda, co-founder, Wakefit; Elizabeth Venkataraman, Co-President, Consumer, Commercial & Wealth Marketing, Kotak Mahindra Bank; Praval Singh, Vice President of Marketing, Zoho; Shreyansh Modi, Head of Performance Marketing, Flipkart; Prasad Shejale, Founder and CEO, Logicserve; Reena Mishra, Senior Partner, Microsoft Advertising (Session Chair) will start at 4:45 p.m. on ‘Reinventing Marketing ROI: Blending Branding & Performance’

Rahul Welde, Executive Vice President of Digital Transformation and Digital Business, Unilever; will host an introductory session on ‘Designed for disruption‘at 5:25 p.m.

Wavemaker Global Chief Technology Officer David Kaganovsky will address the subject ‘ Drive true partnerships between marketers and technologists for business growth‘in his session at 5:50 p.m.

Michelle Doti Taylor, Head of Sports Sponsorship, Tata Consultancy Services, will discuss “Humanizing Your Brand Through Sports Marketing in the Age of Social Media and AI” during her session at 6:25 pm.

Don’t forget to tune in to these industry experts. Click here to join.

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3 Proven Strategies For Using Social Media For Ecommerce Marketing

By Ecommerce marketing No Comments

The e-commerce industry has become very competitive as more and more retailers go online. By 2022, the global e-commerce market is expected to be worth $ 5.4 trillion. In 2020, consumers spent $ 861.12 billion online with U.S. retailers. Additionally, according to Statista, 73% of e-commerce sales will be on a mobile device by the end of 2021.

Letters, conferences and more on hedge funds in the first quarter of 2021

Nowadays, consumers make their purchasing decisions based on recommendations made on social media platforms. About 57% of consumers follow brands on social media platforms to stay on top of new products or services launched. In comparison, 47% follow brands to stay up to date with all other business news.

Tips for Using Social Media for Ecommerce Marketing

Thus, social media has become an integral part of e-commerce marketing. An effective social media ecommerce strategy helps you better market your ecommerce business. It allows you to reach your target audience, improve your brand awareness and increase your online store sales. Here’s what you need to know.

  1. Use social media advertising

Global social media ad spending is expected to reach over $ 110 billion by the end of 2021. The total percentage of marketing budgets spent on social media advertising is expected to double by 2023.

You can target your social media ads on dimensions such as age, gender, location, income, interests, and languages. You can opt for various advertising options provided by popular social media platforms such as:

  • Facebook: Facebook plays a crucial role in the success of e-commerce advertising campaigns. On average, a Facebook user clicks on 12 ads each month. The best types of ads for your Facebook ecommerce marketing campaigns are dynamic ads, collection ads, video ads, domain ads, messaging ads, instant experience ads, lead ads , carousel announcements and offer announcements. Here is an example of sponsored advertising on Facebook:

  • Instagram: Ads on Instagram are paid images or videos posted by businesses online. About 50% of Instagrammers are interested in a product or brand after seeing an advertisement on Instagram. The different types of Instagram ads are photo ads, video ads, carousel ads, collection ads, story ads, and explore ads.

E-commerce marketing

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  • Snapchat: You can also use Snapchat to create ads. Popular ad formats on Snapchat are instant ads, story ads, collection ads, or commercials.

  • Pinterest: In recent years, Pinterest has become a valuable platform for businesses. You can use promotional pins and Pinterest shopping ads to engage with your potential customers.

  • Youtube: YouTube has about 2 billion visitors per month. With YouTube ads, you can expand your reach, find leads with advanced targeting, and personalize ads. The main YouTube ad formats are display ads, overlay ads, skippable video ads, non-skippable video ads, bumper ads, and sponsored cards.

Make sure you calculate your return on ad spend to make profitable marketing decisions. Knowing your ROAS allows key decision makers to see the big picture and measure the “impact” of their advertising campaigns.

  1. Partnership with influencers

A joint study by Twitter and Annalect shows that nearly 40% of consumers buy a product online after seeing it used and recommended by an influencer on social media platforms.

You can leverage the subscriber base of influencers who have built a solid reputation in a particular niche to reach your target audience and improve brand awareness. Here are some ideas you can use to collaborate with influencers:

  • Offer influencers to test your products and share their honest opinions with their followers.

  • Ask influencers to showcase your products and include discount codes in their content to offer their followers a percentage off a purchase.

  • Create eye-catching hashtags for your influencer campaigns, like #SassyShoeSunday, #BlackFriday, or #TacoTuesday.

  • Create contests and giveaway campaigns through influencers. Keep the instructions clear for subscribers like tagging friends, sharing content, liking posts, and more.

  • Host question-and-answer sessions on social media platforms with affiliate influencers without your ecommerce business.

So, partnering with influencers can do wonders for your ecommerce business because influencer recommendations seem more authentic, which keeps audiences engaged than paid advertising.

You can also search for influencers who promote your competitor’s products or target popular influencers in your niche. Popular influencer marketing tools, such as Followerwork, Upfluence, and BuzzSumo, help identify an influencer based on your marketing goals.

E-commerce marketing

E-commerce marketing

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  1. Provide options for social shopping

Social commerce is a new way for ecommerce businesses to promote and sell their products on social media platforms.

Providing the ability to buy on social media platforms creates a low friction way to gain a potential customer. Here are some innovative ways to reach customers through social shopping:

  • Create a shop tab on your Facebook business page to allow potential customers to buy directly from Facebook.

  • Create Facebook stores to showcase your products on Facebook and Instagram. It allows customers to browse products and place orders. Make sure to turn on the checkout option so that customers can purchase without leaving the app.

  • Use Facebook’s new “Live Shopping” feature. It allows brands to present their products and answer customer questions in real time.

  • Use Instagram’s shopping feature which allows e-commerce businesses to tag their products displayed in their posts. Also provide a purchase link on your Instagram bio section. Here’s an example of an Instagram payment for ecommerce:

Social media

Social media

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  • Use the recently added “Shop” tab by Pinterest to allow users to search and check for items in stock. This tab links directly to the payment page on the e-commerce website.

  • Set up Buyable Pins on Pinterest to allow your potential customers to purchase your product directly from Pinterest.

  • You can also use the Twitter buy now button, which allows you to sell certain items directly from Tweets.

Soon, WhatsApp will also allow its users to browse products on Facebook stores and purchase products through the chat option. You need to leverage a combination of social shopping platforms to increase the reach of your products.

Brand loyalty is key

For any e-merchant, the goal is to sell as much as possible and to create a loyal customer base. If you haven’t yet started leveraging social media for growing your business, start reaping the benefits of social media marketing. Social media advertising, influencer marketing, and social shopping are the top three methods for reaching potential buyers in a non-disruptive manner.

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Search Engine Marketing Specialist at Elemental Web Solutions

By Search engine marketing No Comments

Elemental is recruiting! Calling all SEM maestros! If you are looking for a new opportunity and want to be part of a tight-knit team, keep reading …

At Elemental we see ourselves as family, if that sounds a bit like home, great!

  • Are you a Google Certified SEM Expert with at least 5 years of experience? Awesome!
  • You are able to conceptualize what you do and you are sure to make smart decisions for our business.
  • You are a master at risk assessment – you know the difference between changes that can greatly hamper the progress of a website and changes that can move the needle forward.
  • You love to get involved! Whether it’s creating a new case study, writing a blog post, or researching the latest trends, you’re always ready to dive in and help where you can.
  • You are organized. Updating project management tools or using good old spreadsheets isn’t a problem, because with everything going on around you, how could you not be.
  • You thrive under pressure. Strict deadlines? No problem!
  • You are a sociable person with superb interpersonal and communication skills.
  • You are someone who lives and breathes SEM, it is not just a job for you.
    You have an understanding of the types of B2B and B2C campaigns.
  • Very good understanding of ecommerce ads, tracking and reporting.
  • Knowledge of the following platforms: Google Ads, Analytics, Tag Manager, Merchant Center, Search Console, Facebook, LinkedIn, Twitter, Pinterest and Instagram.


  • Keyword research.
  • Maintain and optimize website content on various CMS platforms.
  • Develop and implement link building strategies.
  • Perform audits with recommendations as results.
  • Stay ahead of the latest SEO trends and implement measures to mitigate the effects of major algorithm updates.
  • Work closely with the development team to ensure SEO best practices are properly implemented on newly developed sites.
  • Recommend changes to website architecture, content, links, and other factors to improve SERP positions for target keywords.
  • Monthly SEM performance reporting.
  • Implementation of Tag Manager.
  • SEO performance and Search Console management experience.
  • Interact with clients to better understand their business and suggest SEM strategies.
  • Work with tools like Hotjar, make recommendations based on the results.
  • Design pitch / proposal documents and cost estimates for clients for internet marketing services.
  • Design and manage internet marketing campaigns for internal accounts and clients.
  • Implement SEO analysis, strategy, recommendations and updates for clients and internal projects.
  • Monitor the results and performance of SEO strategies on an ongoing basis.
  • Generate reports for campaigns and provide insightful analysis and recommendations.
  • Participate in content marketing and social media activities.
  • Perform customer service duties including customer meetings, customer calls and presentations.
  • Report to management on the progress of projects, strategies, industry trends and methods that can be implemented to improve the service offering and customer acquisition.
  • Provide in-house training related to SEO, Paid Search, Internet, and Content Marketing.
  • Carrying out general ad hoc tasks as required.
  • Manage internal customer and advertising accounts.
  • Must be able to deliver results (ROI) on campaigns.


We offer between R25 – R35k per month. Your salary will depend on your credits, skills and experience, we are negotiable if you are a perfect match for our company!


  • Show yourself, step up and own it! Most of all have fun!
  • Don’t just meet expectations, exceed them and be proud of them.
  • Add a personal touch to everything you do, we are human after all.
  • Arrive with a smile and leave with one too 🙂

Desired skills:

  • Google Ads
  • Google analytics
  • Tag manager
  • Merchant space
  • Search Console
  • Facebook
  • LinkedIn
  • Pinterest
  • Instagram

About the employer:


We love everything web and digital. We are a young (but experienced) team of designers, developers and marketers.

Our office is based in Table View, Cape Town. We have been operating for over 15 years, working with national and international clients, so you will be constantly exposed to clients who operate in a wide range of industries.

We believe in maintaining our STRONG culture, which is why we regularly host team events and spend some Friday afternoons playing music, playing arcade games and playing table tennis, while enjoying a cold brewski.

Employer and benefits:

Find out more / Apply for this position

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Social media marketing vs search engine marketing

By Search engine marketing No Comments

Internet and technological advancements have encouraged industries to promote their brands through digital means. For this reason, social media marketing and search engine marketing has been the most used strategy for promoting new products.

Companies are making considerable progress and growing thanks to digital marketing effectively. These tactics for sponsoring the best quality products and services are easily addressed to its targeted customers. Other than social media marketing and search engine marketing, there are many other strategies that could help organizations level up their products and make huge profits in the short term.

Before you start marketing procedures, it is important to consider the main differences and influences of social media marketing and search engine marketing. both marketing strategies have their distinguished impacts and server accordingly.

Today I’m going to tell you about social media marketing and search engine marketing by comparison means.

It will help you choose the appropriate marketing strategy that could effectively meet your goals.

Social media marketing

Social media marketing related to the use of social media to promote the company’s products and services to its target audiences.

It has several methods, and most companies use it for their fast brand recognition in target markets.

With the help of social media marketing, businesses could effectively market their products and services to specific audiences in seconds. He is the fastest methods to market the brand.

In addition, it also allows the company to engage directly with its customers.

Former clients to support good relationships with the company and new customers interact with the products and services radically. This way your business is able to focus and emphasize specific cultural values, mission and promotion style in order to attract huge short term customers.

It helps in generating massive traffic to the business site.

In social media marketing, brands mainly focus on emotional and intentional content to promote and market their services to their customers around the world.

Other than that, in social media marketing visual presentation is usual. Brands use pictures, video in order to pin up their services and their brand.

In social media marketing, is the target audience based on who they are? With social media marketing, brand influence improves if people don’t buy the product. They end up sharing and repost he in order to spread consciousness.

Some of them will buy the product and others will ignore it, but it might help attract customers. It’s fast compared to search engine marketing, but it’s better for influencing the target audience in the short term.

If a brand wants to grow quickly and wants to attract massive followers in the short term, social media marketing is one of the best approaches to serve. This will help attract more target audience instantly.

The target audience’s traffic in social media is not limited; more people will share and like the post, Brand reputation and progress will increase accordingly.

Your little post could attract a lot of audience to your site and you can profit from your success. Social media marketing has a wide commitment level with customers.

Search engine marketing

Search engine marketing is slightly different from social media marketing because it is a profitable strategy to promote new and existing products.

This helps improve search visibility on social platforms where customers search for desired products and services.

The deepest example of search engine marketing is displaying ads on several social sites for to encourage customers to use the products mentioning the potential benefits.

In this process, the marketing approaches are different because in search engine marketing the use of the promoted brand and trending keywords with low competition and high volume to market the brand.

This helps them rank their products and services at the top of search listings. When people search for something related to that offers products or services, they end up getting the most corresponding result. When the user clicks on it a d, then the brand has to pay for it.

It displays content full of efficient and demanding searches and associated keywords.

In search engine marketing, a long form of text is primarily used because it provides insight into reliability metrics for customers. It includes approximately 1000 To 1500 words because it is used to track the most used keywords and to make it easy for the user to search for the desired content.

In search engine marketing, target audience is prioritized based on what the audience thinks they are looking for and what could be doing it easy to meet their needs.

With the help of search engine marketing, customers are more likely to buy the services and products offered by the brand. In addition, when you click ads improves, the website is ranked in search results that improve brand performance metrics.

As a result, the brand could achieve remarkable credibility and reputation in the market with a valuable purchase. It is a time consuming procedure compared to social media marketing.

In this marketing strategy, there is a traffic limit as a website can support and serve a limited number public at a time. In the case of the high target, the traffic could lead to unwanted and negative consequences.

Search engine marketing has a low level of engagement, but it has high visibility factors which are favorable to to input a huge audience.

Social media marketing and search engine marketing are both good, effective, and useful, but both have their own advantages as a result. For effective and appropriate brand promotion, it is important to choose the appropriate marketing strategy and agency as between these two. Social media marketing is a short-term strategy, works on target audiences, focuses on emotional influence, and is free. At the same time, search engine marketing is the time taken, based on trending keyword research and displayed as paid ads across multiple platforms.

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The 3 Biggest Problems You’ll Face With Content Automation

By Content automation No Comments

One of the most exciting things about new technologies is the various ways we can use them. Of course, the technology itself can be fascinating, but this is often overshadowed by periods of exploration. We can use these innovative tools and see how they can make our way of life and our business practices smarter.

This is really where we are with artificial intelligence (AI) and automation in business right now. We apply machine learning techniques to various fields: curation, production and distribution of content between them.

As part of a larger content strategy, AI has the potential to improve personalization, reduce retention time, and make delivery more efficient. That said, as with any technological tool, automated content is not without limits.

So what should businesses be aware of when implementing automated tools? How can we use AI to make a dent in content marketing, while avoiding complications? Let’s take a look at the issues to be aware of, as well as the broader implications of its continued use.


Content is one of the most powerful tools for building brands. Automation can ensure that the widest possible audience is reached with minimal human interaction. AI website builders can help determine the design and layout of content that may be most appealing for specific demographics. It can be helpful to have more of an eye on the marketing copy, when it is most appropriate for your target audience.

These automated ingredients don’t replace the human element in building a brand, but they can support it by doing some fieldwork.

However, it’s when we take a closer look at current digital marketing trends and what consumers are looking for in their brands that we start to see some issues with content automation. The place of today’s consumers a high premium on authenticity as a component of their brand experiences. The content should demonstrate what the company does really well and how it is continually developing in those areas. It must communicate to consumers that the company is trustworthy in its area of ​​expertise.

AI content execution finds blog and social media posts produced to match what the algorithm determines consumers want to see, rather than accurately reflecting the interests and areas of growth of the company. business. As such, this approach can appear inconsistent and inauthentic.

Marketers understand that writing with a brand voice is much more complicated than using key phrases. It must reflect the underlying values ​​of the company and explore in depth topics that demonstrate expertise.

Today, automated content production tends to be superficial – proficient at relaying facts, not very effective at providing the context and relativity that help make content valuable. This means marketers tend to ‘oversee’ AI, editing and rewriting to meet business and audience needs.

Curation through automation

One of the ways that automation can be useful is through content curation and delivery. Small business owners or marketers can leverage their time and resources to produce only a small amount of original content, then automatically organize summaries in email newsletters or repost them on networks. social.

However, one of the concerns surrounding automated content curation is quality control. Businesses are fundamentally convinced that AI can deliver content that reinforces business messages. For the most part, AI is simply not able to understand the contextual nuances required for effective curation. This can not only lead to errors in the type of automation of the content, but also in what it censors.

Last year, YouTube has reinstated human moderators after finding that he was overzealous in removing content. Without the capacity for cultural sensitivity, AI tends to have a hard time understanding the context and overcensing as a result. This can lead to the removal of vital information from news summaries; whether the intention is to serve the public interest or to achieve marketing objectives.

Misinformation is another major concern when it comes to automated content curation. Items that seem relevant to an algorithm based on the topic do not necessarily amount to trustworthy information.

supposedly ‘Fake news’ has become a widespread problem through traditional and digital channels, whether through sloppy reporting or by design to move an agenda forward. By including such articles in organized summaries, businesses are contributing to the damage that disinformation does to public discourse. Worse yet perhaps, they could inadvertently contribute to further public manipulation.

Quality connections

Automation is increasingly used to improve our ability to connect with consumers. This is usually seen from a customer service perspective through chatbots, but is also starting to be used through content delivery platforms – social media, email delivery. This can be an effective approach to simple initial interactions with customers, before handing over to human staff for more in-depth conversations.

The problems really arise when businesses rely too much on AI content tools to engage with customers. These systems evaluate the most appropriate response to customer contact and respond automatically. Unfortunately, no amount of Natural Language Processing (NLP) coding can make AI capable of human behavior such as the empathy that consumers often seek in their engagement with businesses.

Bank of America automatic responses to the #Occupy movement on Twitter are prime examples. Rather than genuinely engaging with an audience concerned about the bank’s ostensibly unethical practices, one bot simply responded to “help” them with their checking account issues.

The result of overuse to connect with customers is that those consumers tend to shy away from aggrieved interactions. While to business owners this may seem like an effective tool, consumers who take the time to try and make quality engagements with businesses feel, and rightly so, that they deserve the same. in return.

Automation in itself is not a problematic technology – it can be an innovative tool to improve efficiency. The problems arise in the way we use it. Rather than relying on AI to take care of the tasks, we need to treat it as a collaborator. Not only does this provide the human element customers need and deserve, it can also prevent some of content marketing’s worst mistakes.

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