OTTplay asks people to multiply the fun in their new campaign, Marketing & Advertising News, ET BrandEquity

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A picture of the ad

OTTplay has announced the launch of its “maze karo multiply” campaign, introducing a proposition for the rapidly growing OTT audience in India.

The campaign is inspired by the power of content to bring together and connect people from different cultures, backgrounds and demographics.

The video ad focuses on the content library on the OTTplay platform, coining the tagline “har din kucch naya dekho”.

Avinash Mudaliar, Co-Founder and Managing Director of OTTplay, said, “We are thrilled to announce the launch of our inaugural advertising campaign, as we introduce the brand’s ‘maze karo multiply’ positioning to OTT audiences across India in an original way. ”

He added, “As category creators, we strive to provide an exceptionally personalized viewing experience for our subscribers, enabling audiences to consume relevant content from all genres, languages ​​and platforms. Plus, our expansive content library offers subscribers world-class movies, web series, and shows to consume based on their distinctive moods.

Watch the ad here:

The multimedia campaign is conceptualized by L&K Saatchi & Saatchi with brand ambassador Vidya Balan.

The brand introduced a new character in its latest digital campaign to add a humorous element to it.

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