Employee health benefits platform, Onsurity, has launched its first digital campaign focused on “#GiftOfSurity” for working families in small and medium-sized businesses (SMEs). The campaign demonstrates that expanding health benefits is a vital step for SMEs and start-ups to pave the way for India’s efforts to achieve universal health coverage.
The campaign focuses on democratizing healthcare for SMEs to care for and protect the health and lives of their employees and contract workforce. Delivering on the promise of “Healthcare, ab sabke liye”, Onsurity aims to change the way companies enjoy health benefits by making them affordable, easy to understand and accessible with just one click.
The Onsurity brand campaign highlights an affordable monthly healthcare scheme starting at Rs. 49 per employee, a tool for businesses to attract and retain talent, instant purchase, enrollment and l integration, employee mobile app for all healthcare needs, dedicated “Good Doctor’s” team to facilitate hospitalization and claims assistance.
Samar Kagalwalla, Head of Growth and Marketing at Onsurity, said: “We believe that our colleagues are like a family…a ‘working family’, the GiftOfSurity campaign has captured diverse perspectives and stories which further builds the sense of trust. around health care benefits for employees. With our vision of “Healthcare for All”, we aim to enable and empower 330 million SMEs which contribute nearly 29% of India’s GDP. »
He added: “With low financial health protection for a large middle segment of the workforce, the campaign encourages SMEs to take a break and realize the importance of employee health care. Brand Onsurity has always enjoyed the trust of its customers, and now, with the “GiftofSurity” campaign, we want to motivate more SMEs to consider affordable health care programs for their family at work as well.”
Watch the digital campaign here: