Neutrogena Simplifies Skincare with New Campaign, Marketing & Advertising News, ET BrandEquity

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An image from Neutrogena’s Uncomplicated skincare campaign video

Skincare brand Neutrogena has unveiled its latest campaign, “Uncomplicate Skincare.”

With the new campaign, the brand takes responsibility for helping women navigate the complexity of products, ingredients and regimens while making skin health simple through science.

The campaign aims to reassure women that healthy skin is beautiful skin and is achievable through science-based solutions.

The campaign launch is supported by an integrated high-decibel marketing program across all media platforms.

Manoj Gadgil, Vice President of Marketing at Johnson and Johnson India, said, “As a brand, we have always championed healthy skin for all women, whether through our products or our campaigns. With ‘Uncomplicate Skincare’, we’re trying to cut through the information clutter and provide women with the expertise they seek by bridging the knowledge gap, simplifying skincare and providing solutions grounded in science. . Earning the trust of consumers, and this campaign reinforces our commitment.

Akshay Gurnani, Co-Founder and CEO of Schbang, said, “The genesis of this campaign stems from the fact that today’s high-end skincare consumer is inundated with information when it comes to find the right product for your skin problem. This idea was used as a hook for the articulation of the creative campaign. »

“Uncomplicate Skincare, the Global Thought of the Year fits perfectly with Neutrogena’s wide range of results-driven products that will be highlighted by multiple activations across products and consumer touchpoints with a good mix of videos, influencers, creative story-telling and other social media engagements,” he added.

Watch the video here:

The ad highlights WOW Skin Science’s flagship product – Vitamin C Facial Cleanser as a protector against harshness and the key factor that will make you glow upside down.

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