Nestlé Milkybar Uses Immersive Augmented Reality in New Campaign, Marketing & Advertising News, AND BrandEquity

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A still from the film

Nestlé Milkybar launched an innovative augmented reality-based Wonders of Ocean campaign across millions of packs in April.

The campaign continues with the brand’s goal of partnering with mothers across India and encouraging their children to experience science and nature through fun and delicious and creamy product offerings from Milk 1st.

In April, select packs of Nestlé Milkybar and Milkybar Moosha were activated with the campaign. By scanning these packs, children can experience an immersive virtual visit of an aquarium on their parents’ mobiles. There are a variety of experiences where they meet new aquatic creatures every day and learn something cool about them, the company said in a press release.

Nikhil Chand, Director of Food, Chocolate and Confectionery, Nestlé India, said: “Nestlé Milkybar, with its range of delicious creamy treats with the goodness of Milk’s first recipe, has always been a partner for mothers in their journey to transmit learning through playful pleasure while enjoying a delicious treat good for you. The Wonders of Ocean campaign is an effort to help mothers and children have a virtual experience of visiting an aquarium in their own home, as going out and having a good time with family is difficult these days. What makes this campaign unique is the use of immersive augmented reality technology aimed at making the child’s experience more exciting and engaging and triggering their imagination to learn more about science and nature. in a fun and playful way. We are confident that children all over India will enjoy and learn from this virtual experience this summer. “

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