Neeraj Chopra Joins Jim Sarbh in Latest CRED Campaign, Marketing & Advertising News, AND BrandEquity

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Neeraj Chopra in CRED commercial

CRED is back with its latest IPL 2021 campaign – CRED: Great for the Good. As the second installment of this year’s IPL kicks off, CRED launched the first ad of its campaign featuring Olympic gold medalist Neeraj Chopra.

Jim Sarbh is back this time around to highlight CRED’s features and rewards.

The first commercial shows Sarbh engaging with audiences and highlighting the benefits of being a member of CRED and Chopra, the “Javelin Star,” in a completely different avatar.

The campaign was conceptualized by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Deep Joshi and Vishal Dayama and written by EarlyMan Film.

Kunal Shah, Founder and CEO of CRED, said, “We are pleased to continue our partnership with IPL as it returns this year. At CRED, our vision is to build a community of trust. In this campaign, we aim to solidify our financial literacy message and educate viewers on the benefits of practicing responsible financial behavior.

“I am very happy to be associated with CRED, which aims to build a community of disciplined, trustworthy and creditworthy individuals. Playing the part in this commercial was a whole different and entertaining experience and I hope the audience will appreciate this side of me, ”said Chopra.

The first film airs on the day of the first game of the IPL season.


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