Namogoo acquires Remarkety, an e-commerce marketing automation company


Remarkety provides retailers with highly intelligent and personalized email and SMS campaigns to engage online shoppers. This will be Namogoo’s second acquisition in just over a year.

Namogoo, the Continuity of the digital journey Platform, today announced the acquisition of Remarkety, a leading provider of data-driven marketing automation solutions. This is Namogoo’s second strategic merger-acquisition after the acquisition of Personali in early 2020.

Acquisition of Remarkety, an eCommerce Marketing Automation Company Serving Over 500 Global Brands, Will Enable Namogoo to Provide a Comprehensive Offering Continuity of the digital journey by engage customers with hyper-personalized multi-channel experiences on and off site. The acquisition will also allow Namogoo to enter the SME market in which Remarkety is well established, further strengthening the company’s strategy of serving brands of all sizes.

Namogoo enables retailers to shape the digital customer journey for every shopper by determining their intention in real time, delivering the right one-on-one experience to get them to buy, while ensuring that distractions go. Namogoo will now add hyper-targeted SMS and email campaigns to its solution, pushing customers into action.

“Remarkety’s product is a perfect fit for our platform, helping us provide retailers with the tools they need to deliver unstoppable customer journeys,” said Chemi katz, CEO and co-founder of Namogoo. “The addition of Remarkety’s unique technology allows us to provide brands with multi-channel experiences, engaging shoppers wherever they are in their journey.

“We are thrilled to join a company that shares our vision for the future of e-commerce,” said Guy Harel, CEO and co-founder of Remarkety. “With Namogoo, we have the resources and proprietary technology to take email and texting to the next level with personalization of predictive intent. The synergy between products and companies is truly amazing and will allow us to quickly deliver value to retailers around the world, ”added Joel presman, Remarkety GM and co-founder.

“With the acquisition of Remarkety, our second in just over a year, Namogoo continues its goal of hyper-growth through the addition of new solutions and technologies that deliver maximum value to our customers,” said the technical director and co-founder Ohad Greenshpan. “We plan to continue to enter new markets by pursuing additional acquisition opportunities that serve our vision. “

Discover the new Martech Cube podcast. For more updates like this, follow us on Google News Martech News


Leave A Reply