MuscleBlaze, a sports nutrition brand, launched its latest “Ladies Who Lift” campaign with sports and fitness trainer Krishna Shroff. The campaign features an all-female collaborative song titled “Ni Aar Di – Ladies Who Lift” to honor the spark and passion of women’s weightlifting.
The anthem features other female achievers from diverse backgrounds, including former taekwondo player Shraddha Rangarh, national medal-winning gymnast Parul Arora, athlete and entrepreneur Vaishali Bhoir, fitness model Jyoti Solanki and para -athlete Nisha Gupta, among others.
The campaign aims to respond to all the women who stand out and are an inspiration to thousands of others who want to take a step towards their dreams. The video captures the struggle of female artists portraying women from diverse backgrounds who have their own stories and have the “zidd” to come forward and explore the world of fitness.
Shroff said: “To me, ‘Ladies Who Lift’ is both about being self-reliant from within and striving to empower others around you. It feels like being the best version you can be, fueling yourself with what fuels you to push the limits, and setting your own goals each day to see the capabilities of your body and mind. LWL brings together strong and fierce women from diverse backgrounds to help motivate and inspire others. “RnD and solid ideas. We are currently witnessing a surge of women who are openly proud of their goals, objectives and commitment to fitness. At MuscleBlaze, we salute their zeal and support them with all nutritional assistance they need to be successful on their fitness journey.”
Kaustav Paliwal, Chief Business Officer at MuscleBlaze, said: “With this campaign, we express the desire to ignite the fire of today’s superwoman to be fit, healthy and successful in all aspects of their journey. fitness despite the busy lives they pursue. Not only do we support Ladies who Lift, but we have the back to follow their dreams, no matter what challenges they may face.
“With this campaign, we hope to dispel the myth that supplement and protein consumption is a barrier to staying fit for women. We want to highlight the relevance of nutrients for women, regardless of gender bias, with the song of the anthem, which features iconic fitness enthusiast Krishna Shroff,” Paliwal added.