MS Dhoni says “game badal do” in WinZO campaign, Marketing & Advertising News, ET BrandEquity

0
Dhoni says “game badal do” in the WinZO campaign.

Online gaming platform WinZO has launched a new “game badal do” campaign featuring Indian cricketer Mahendra Singh Dhoni. The campaign aims to inspire users to fuel their passion to the next level to unleash their true potential and achieve success.

The advertising campaign includes five sketches conceptualized by Piyush Pandey of Ogilvy and WinZO. The sketches have characters drawing inspiration from Dhoni’s journey and sees him promoting WinZO.

WinZO Sports, the company’s e-sports arm, also recently announced title sponsors with Kolkata Knight Riders (KKR) for TATA IPL 2022. In addition to that, WinZO had signed up as the title sponsor for two major Vivo Pro Kabaddi League (PKL) teams, Bengal Warriors and Gujarat Giants, plus associated sponsorship for Patna Pirates.

Saumya Singh Rathore, co-founder of WinZO, said, “The campaign slogan, ‘Game Badal Do’, really encapsulates our vision for both WinZO and the Indian gaming industry. Just like MSD and the characters sketches, we are determined to unlock the true potential of the Indian gaming industry and establish India at the top of this rapidly emerging global market. This campaign is an important step in that direction, and we would like to congratulate everyone involved in bringing this phenomenal campaign to fruition. Piyush Pandey, Chairman of Global Executive and Creative Chairman, Ogilvy India, said: As WinZO and MSD who propagate the same values ​​of resilience, excellence and winning, have truly enhanced the creative process and its result is evident in the campaign. Ogilvy is very excited to be part of this campaign involving game changers, WinZO and MSD, and is confident that the idea of ​​changing the game and achieving success will be well received and fully appreciated by the public.

The four-film advertising campaign, which went live on March 24 across all platforms, focuses on the mobility giant’s car and motorcycle driving services. Created by FCB India, the four advertisements show snippets of the lives of Indians who demonstrate an indomitable spirit to confront and overcome the obstacles that stand in their way…

Great Indian Gaming League is an online mobile gaming tournament. With a total value of Rs 2000 crore, the tournament will see over 7 million players and 3.5 million winners over a period of two months…

The two-week campaign which includes four short digital videos drives home the message that Nutrifit is for all times and that Nutrifit as a brand is for all members of the family and offers something for everyone. Plus, digital videos emphasize that everything can be a healthier affair…

The campaign includes a comedic film depicting a regular Indian traveler, highlighting the discomfort experienced when traveling from a regular long-distance bus to a SmartBus journey. The promotional film opens with an uncomfortable traveler with the urge to use the restroom, and he begins to move with unusual dance moves while others look at him in surprise….

Share.

Comments are closed.