Sunfeast YiPPee! ITC launched “The Unending Noodle Strands”, an Out of Home (OOH) campaign across Delhi and Kolkata.
The campaign aims to raise awareness of YiPPee instant noodle sprigs! which are as long as Mahendra Singh Dhoni’s six and as magical as his victories.
Mudra Max conceptualized two motion-controlled fences. The first format features Dhoni – the brand ambassador – sipping the long strands of YiPPee! noodles. In the second format, the instant noodles move in a concentric circle from the bowl to the fork.
An ITC spokesperson said: “Sunfeast YiPPee! is known for delivering innovative, forward-thinking and disruptive experiences to its consumers. Through this OOH branding exercise, we attempted to create a lasting impression in the minds of our consumers with the idea of spreading one of YiPPee’s main USPs! Brand – ‘Looong’ noodles. To capture the attention of the on-the-go audience, we used motion control panels to highlight and present product offerings in a fun and creative way.