Motilal Oswal shares relatable daydreaming instances in new campaign, Marketing & Advertising News, ET BrandEquity

Motilal Oswal shares relatable reverie instances in new campaign

Motilal Oswal Home Finance launched a brand awareness campaign. The campaign, consisting of a series of digital films, shares amusing incidents of daydreaming that people can relate to when considering buying their own home.

Prathamesh Pathak, VP Marketing, Motilal Oswal Home Finance, said, “Owning a home is a once in a lifetime decision and therefore for hassle-free home loans, you need a partner you can trust. The Motilal Oswal brand has over 30 years of experience in the financial services industry. We use this experience to provide hassle-free home loans. We decided to use humor as a genre to connect with the affordable home loan audience and so came up with the concept of daydreaming. The films portray different types of people, thereby connecting with different affordable home loan audiences. Boundless Media designed and executed the project to give us a simple to understand yet entertaining film.

“We loved the clear mandate we received from Motilal Oswal to highlight their hassle-free home loan process and the heritage of the Motilal Oswal Group that would appeal to a wide audience, in a lighthearted and engaging way. We know how important buying a home can be – and has therefore chosen to convey this message by presenting daydreams in a way that is both humorous and meaningful.We are happy to have been able to tell this original story to both impactful and crisp. We were pleased to be able to work on this project with Motilal Oswal Home Finance,” said Natasha Malpani Oswal, Founder of Boundless Media. In addition to digital video, the campaign has also been adapted for social media, outside and to the written press.

Adrija Das said that the advertising campaign has a humorous tone that describes the different financial challenges a person may go through and offers an investment solution for each of them. The campaign is being broadcast on TV, digital media and social media…


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