MobiKwik Launches Spend Now, Pay Later Campaign, Marketing & Advertising News, AND BrandEquity


MobiKwik launched its “Spend Now, Pay Later” campaign to promote its innovative BNPL product “MobiKwik Zip”. The campaign targets the people of Bharath, most of whom are neglected by traditional financial institutions and lack access to credit. The campaign educates users on the benefits of MobiKwik Zip.

Conceptualized and executed by GingerMonkey LLP, the campaign includes three films. Each film shows how a protagonist is stuck in a predicament of having insufficient funds to make payments. This is when MobiKwik Zip becomes part of the story as a solution, highlighting its various value propositions, including: ease of use, easy access to credit, and increasing the power of business. ‘purchase. The first ad that went live shows how MobiKwik Zip makes life easier by helping pay a big electric bill on time.

Upasana Taku, President, Co-Founder and COO of MobiKwik, said, “We strongly believe that BNPL for Everyday Payments (E-commerce, Grocery, Bills) is the only way to bring financial freedom to millions of Indians. This is the mission that lights our fire at MobiKwik. We are focused on meeting the unmet credit needs of Indians by combining the convenience of payments with the benefits of paying later. Through this campaign, we aim to raise awareness of MobiKwik Zip and educate consumers on how they can “Spend Now, Pay Later”. for their daily needs.

Abhishek Asthana, Creative Manager at GingerMonkey, said, “The campaign brief was clear enough, to break down the ‘Buy Now, Pay Later’ proposition to the target audience who are generally not eligible for credit due to an insufficient credit history. A Cash-strapped generation that doesn’t compromise on lifestyle is always in a dilemma: spend now or postpone the purchase until the next pay cycle. Working on this idea, we’ve picked out the best use cases where MobiKwik Zip could be a lifeline. that is, the communication had to be “Zippy”, for a product named MobiKwik Zip. We are confident that the campaign will resonate with the target audience and achieve the expected business results for the company. “

The brand’s latest cross-media ad campaign tackles the absurdity of paying …


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