Margo Celebrates 100 Years of Journey with New Campaign, Marketing & Advertising News, AND BrandEquity

Margo, of Jyothy Labs, has launched a campaign in preparation for her 100-year journey. Conceptualized by Network Advertising, it includes a film that is an ode to Margo’s 100 years as soap was passed down from generation to generation.

The campaign does justice to the idea across a variety of media, from film to print and an entire digital campaign.

Also read: Skip the clubhouse waitlist with ETBrandEquity Admosphere Vinod Nair, Managing Director of Network Advertising, said: “The fact that Margo has completed 100 years of its existence is a milestone and we wanted to capture this journey into the TVC. The last century has seen a lot of changes in the way women take care of themselves, express their beauty, etc. But the only constant companion in their skin care regimen has been Margo soap. Few soaps can claim to have this kind of consumer loyalty.

Mr. R. Jyothy, Managing Director of Jyothy Labs, said, “Young people today are actively seeking beauty solutions based on organic ingredients. Margo Original Neem is a centenary Neem soap known for its authenticity and high Neem content. It has remained the preferred choice of millions of people across India for providing clear and beautiful skin. As Margo turned 100 in 2021, we wanted to celebrate the legacy through a 360-degree campaign. Network came up with a great idea to show how Margo has been part of the beauty regimen over the past 100 years. We believe the campaign will further build trust in the brand and help engage with young people. “

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