Manage your e-commerce marketing and your customer journey


2020-2021 was rife with news on Covid-19 and its effects; adapting to hybrid work models and relaunching pre-Covid business practices are now a priority today.

With the rise of e-commerce and, in addition, the innovative capabilities of today’s point-of-sale and e-commerce platforms, there has been a gradual shift in the way businesses choose to present their products. products to end users, including a complete change in the way customers buy today.

In today’s business environment, there is a need for retailers, service providers and product sellers to ensure that they have a strong online sales model that allows users to securely access to their products while allowing them to finalize a purchase according to their needs.

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But what does it really take for traders and producers?t managers or salespeople to ensure they create a seamless shopping experience that can drive more sales and improve the end-to-end shopping experience for every user?

It helps to keep in mind a few basic best practices when it comes to e-commerce:

Personalization that generates results

Several articles and reports point out that over 40% of customers spend more when exposed to a personalized shopping experience. Better personalized experiences can open up more revenue opportunities in e-commerce. Not only do customers want the products they need with one click (to read: convenience!), they want personalized shopping experiences that can help them identify the products best suited to their current needs, as well as simple and seamless transaction experiences.

This is where AI-based capabilities that can entice users to supplement their current purchase with useful add-ons can come in handy. Prompts that also encourage shoppers to revisit product pages when new products are added to the system (based on their past purchase history) can also help generate more interest and value in the long run.

Streamline the end-to-end customer experience

A good payment experience can do more than just help buyers and sellers complete a transaction, it can improve the overall customer experience and help increase customer retention rates. When brands understand what it takes for a set of customers to make a final purchase and what payment models are right for them, for example, ensuring a streamlined close process in terms of single checkouts can reduce cart abandonment.

With the evolution of online payment models and the rise of digital wallets, e-commerce businesses need to understand what type of payment process should be offered through their platforms and how they can best ensure data security and sensitive information of their customers when setting up these models. in place.

A seamless checkout and checkout process can also speed up the overall buying decision, prompting customers to choose to buy what they need from brands that offer safe and transparent shopping and payment experiences.

Easy returns

Today’s digital innovations and AI-based tools have made it easier for customers to be more demanding in a world full of choice. If there’s one thing Amazon’s customer experience model that we talk about often, it’s the way they provide 24/7 support at every stage of a purchase.

Customers who shop online should have the ability to return products easily if they find that it doesn’t match their needs and this is where ecommerce enablers can play a huge role in defining better return policy. A good return policy should be framed to allow customers to make a repurchase within a shorter timeframe; interactive templates can be set up to invite customers to revisit a product page after a few days or to consider reading an article about a replacement product or a new version of the product that they have returned for the purpose of effecting a buy-back when possible.

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Enable multi-channel purchases

Online marketers can still use their brand’s website to drive traffic and purchases, but in a world where buyers and potential customers are still exposed to multiple channels to browse products and get to know them better, there is It’s crucial to set up a multi-channel experience where buyers can book a demo or make a purchase and payment directly through sites like Instagram, Facebook and others. Omnichannel business models in ecommerce involve showcasing key products through relevant online platforms in addition to their own website and using marketing campaigns to drive end purchases.

Several studies show how omnichannel buying and customer engagement models can drive customer retention for e-commerce businesses. Today’s customers want to be met where they are and to be nurtured through the platforms they are most active on. .

Marketers who go one step further by understanding the importance of voice search and using platforms like Alexa to drive ecommerce sales will be at the forefront of future ecommerce trends.

Ensure seamless multi-device ease of use

Marketers already know the importance of ensuring responsive online pages that can load well on different types of devices – laptops, tabs, mobiles, etc. This is where online marketers can capitalize on the type of devices used to make product purchases and ensure that their app or website is further optimized to look good on everyone.

As the trends progress, e-commerce may soon become more popularly known as Mobile commerce, given the increase in the number of mobile commerce sales due to the growth of application-based models. Brands like IKEA and many others that are already using improved models, including augmented reality to make mobile shopping experiences more innovative, are known to have better results, as these facilities enable the shopping experience. end user while making it easier for customers to compare products, understand how it would suit them while giving them the right tools they need to make a more informed decision.

It doesn’t stop there!

With new innovations such as virtual reality, the rise of voice search, and the growing demand for interactive shopping experiences, online marketers need to rethink how quickly they can adapt to the changing needs of consumers. customers and the latest industry trends. Improving a shopping app and creating a seamless experience is only part of the game. The other is offering buying capabilities that can help a brand stand out and keep the customer coming back for more!

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