Make Your Home a Home, Says Havells in New Campaign, Marketing & Advertising News, AND BrandEquity

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Havells India has launched a new marketing campaign – ‘Mahaul Banaye Rakhna’ for its consumer lighting category. Through this, the brand talks about the role of lights in our daily life.

The campaign was conceptualized and created by creative agency BBH India. The brand resonates with the idea that a house is not just four walls and a roof. It is the people who inhabit them, their stories, their personalities, their little attentions that make these four walls a house.

The film focuses on all the ways people can use Havells lighting solutions to create homes that are unique to them. It celebrates the nuances of different types of homes and the people who live in them. Thus, showing our audience that lighting has the power to transform their home and create the ambiance they want.

Parag Bhatnagar, Executive Vice President and Head of SBU, Havells, said: “The campaign designed for ‘Mahaul Banaye Rakhna’ aims to take a high position and thought leadership in the category, which is above advertising based. about products and features. It aims to establish a deeper connection with the public and on how Havells Lighting will play a role in maintaining the ambiance of their homes. Poetic storytelling further reinforces the gravity of thought and creates communication that breaks up clutter. “

Conceptualized by Taproot Dentsu, it includes four TVCs that tap into various moments created at home and the sweet and playful relationships that exist within them …


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