Make content automation easy with digital signage integrations


Kick back, kick back and let automated digital signage content take care of itself, says the digital signage blogger.

You have a digital signage software solution, but are you following the content on screen? Do you renew and rotate the slides of your campaigns on a daily basis? Do you keep weather and traffic reports up to date every day, in real time?

No of course not.

Unless this is your full time job, you probably change the content as needed. My apologies if this sounds a bit harsh. But do not worry ; I just want to show you that there is a much easier way to keep your content updated as often as possible.

Let’s talk about integrations. First of all, what are integrations? Integration technology uses users’ spreadsheets and software systems to automate data into well-designed signage content. In short: Integrations collect the information that users want and display it on their panels. The best part? Integrations refresh automatically each time a data source is updated.

Integrations allow users to take full advantage of the programs they already use to create engaging digital media. When done right, integrations not only keep content up to date, but also change the behavior of target audiences.

So what kind of programs am I talking about? Well, most organizations are already using data analytics to capture performance information. Instead of creating tables, charts and emails to communicate information, the integration solution does it for them. You plug in the information from your software and the integration pulls the content out on its own. It means your signs are cooling off. It is magic.

Retail integrations

Integrations are the easiest way to communicate company information to specific audiences, store employees, and senior management. Workforce management integrations empower retail employees to devote more attention to their deserving customers. Digital content ensures that they won’t miss any important company information and that customers don’t feel ignored by associates. Turnover rates decrease as consumers and retailers reopen the lines of communication. It’s a win-win.

KPIs for sales per employee, financial goals, store performance, revenue, customer satisfaction, and labor costs are all displayed instantly. Salesforce (or other CRMs) can share pipeline reports, goals, and retention reports which can also integrate. Service desk statistics, security incident reports, and production line status updates can all be posted to internal screens or in the background.

Security integrations

We all know that emergencies most often happen without warning. That’s why businesses need support to immediately send emergency alerts. While no one wants to think about these unfortunate events, everyone should be prepared for them. Businesses must have a clear and effective disaster action plan. Digital signage integrations help businesses prepare by providing the necessary on-premise security communications.

Alert integrations are vital in an emergency. When a difficult situation arises, communication should be the first step. Digital signage acts as a fast and efficient means of mass notification. Whenever the alert system goes off due to an emergency, the integration supports the designated displays. The panels broadcast an emergency alert and any relevant information, such as evacuation procedures or safety instructions. Once the situation is resolved, the signage reverts to the originally intended content.

Manufacturing integrations

Integration with databases that track every step of the manufacturing process. Employees stay informed by viewing information on screens, while project managers save the time they would have spent collecting and sharing information using integrations. Production metrics, inventory management, statistics on product quality, worker performance, machine performance, quota tracking and sales performance can all be updated and automated in real time on screens .

Social media integrations

I see you posting these tweets. Take them to the panels, why not you? Social media is easily linked to digital signage. Whether your audiences are looking at internal or external signage, they all love social media. Integrating digital signage with Instagram is extremely useful for aggregating user-generated content. Brands can create hashtag campaigns that allow users to post their photos to Instagram. The integration gathers the information and displays the images on the digital display.

Real Conversation: Integrations integrate important data sources and turn them into engaging digital signage campaigns. Take the task of creating content off your plate and let technology do it for you. Why waste your precious time? It is obvious. Reach out to your digital signage software vendors and implement integrations today.


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