Their new TV commercial provokes viewers by highlighting aspects of shopping online versus the outgoing and shopping experience. From the right fit, to instant delivery, to the substantial savings, the offline experience is second to none.
The TVC presents Vijay Raaz as the common man who speaks candidly. It brings to life the Smart Indian who is fed up with empty promises, high claims, millions of paper points, and online deliveries that don’t match. He questions the need to get through this trauma as a brisk walk to the nearest store will solve this dilemma in a jiffy.
As Karanjeet Kaur, head of content at magicpin, says, “How many times can you put your finger in the eye of giants and get away with it?” This is the question we tried to answer with our last campaign run by TVC. After the viral success of our “The Bread commercial” (which, frankly, took us by surprise), we knew we had to take it to the next level. So we took the path of provocation again, but focusing squarely on the fun of going out and shopping in local brand stores. And Vijay Raaz – with his image of a regular man with a bullshit-free approach to life – was the perfect choice to get the message across … again. “