Luminous Urges Everyone to Save Energy in New Campaign, Marketing & Advertising News, AND BrandEquity

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Seizing the occasion of National Energy Conservation Day, Luminous Power Technologies unveiled a unique campaign, #FutureInvestmentPlan, encouraging people to start a simple investment plan for energy conservation. The video sends the message that it is the responsibility of citizens to build a sustainable future.

Sachin Tendulkar, Luminous Brand Ambassador, said: “Everything that is kept now is done with the intention of benefiting generations to come. I am happy to be part of a campaign that raises awareness about investing in sustainable development and its importance to a secure future and a better world for our children.

Ruchika Gupta, Marketing Director, Luminous Power Technologies, said: “At Luminous, we pride ourselves on developing sustainable solutions such as solar power, energy efficient fans and LED lighting. The occasion of Energy Conservation Day gave us the opportunity to reaffirm our commitment to educate the community on how one can easily invest in sustainability and contribute to a greater good.

Swati Balani, Executive Creative Director of AutumnGrey, said, “With a campaign like the Future Investment Plan, we are making environmental conservation personal to our audience. Just like the way we think about financial investment plans to protect our financial future, we also need to invest in the environment to protect our children’s future.


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