‘Live Your Dream’ in latest campaign from Casio India, Marketing & Advertising News, ET BrandEquity

“Live Your Dream” in Casio India’s latest campaign

Casio India has launched its new brand campaign called #LiveYourDream for its Casiotone range of musical keyboards for beginners.
The cornerstone of the campaign is a digital branded film starring Darsheel Safary of Taare Zameen Par fame, playing the role of an underdog who is able to rise in the eyes of his peers thanks to the musical skills he has. developed by learning the Casiotone.

The campaign is backed by music industry artists such as music composer Sean Rolden, singer-instrumentalist Swasti Mehul, keyboardist Anshuman Singh and singer-instrumentalist Priyanshi Srivastava communicating their own date with recognition social obtained by playing a musical instrument.

Conceptualized by Tribes Communication and produced by Rising Star Productions, the film takes the opportunity to highlight the strengths of Casiotone, which allows the protagonist to realize his desire to play an instrument and to arouse the admiration of his fellow college students. The film is live on all of the company’s social media pages, including YouTube, Instagram and Facebook. Hideki Imai, Managing Director of Casio India, said, “We want to transform young India from a music lover to a people who play music. And we believe Casiotone will help us take a giant leap towards that goal. Casiotone has a clean interface which makes it less overwhelming for beginners; Its portability and compatibility with the Casio Music Space app means you can start and continue the learning process anywhere – at home or in your hostel room. Moreover, keeping the target market in mind, the instrument has been deliberately made sleek and colorful to increase the appeal and attractiveness enjoyed by a musical instrument player. Knowing how to play a musical instrument is the epitome of cool and we hope this campaign inspires Gen Z to choose one.

The campaign conceptualized by Contract Advertising communicates how the brand’s kitchens are designed to meet the unique needs of modern Indian cuisine.


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