Litmus messaging platform acquires content automation


Litmus, the email marketing platform that provides optimization and collaboration tools, has acquired UK-based Kickdynamics, an AI-powered product recommendation and content automation solution. This move will allow Litmus customers to create personalized email content on a large scale. The acquisition reflects the belief that more personalized email content with more opens, clicks, and ultimately revenue.

Kickdynamics connects to content sources like catalogs to create dynamic content templates that fit into the email code, allowing marketers to automatically send personalized content without manual coding. The content is personalized by following the behavior on the site.

Why we care Email marketing shows no signs of slowing down, but inboxes are overwhelmed. Rising above the noise means not only talking to potential customers, but also meeting their individual needs. The road Litmus takes here seems customer-centric – and in 2021, it’s the right road.

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About the Author

Kim Davis is the Editorial Director of MarTech. Born in London, but New York for more than two decades, Kim started covering enterprise software ten years ago. His experience spans SaaS for the enterprise, city planning based on digital advertising data and SaaS applications, digital technology and data in the marketing space. He first wrote about marketing technology as the publisher of The Hub of Haymarket, a dedicated marketing technology website, which later became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as Editor-in-Chief, becoming Editor-in-Chief, then Editor-in-Chief, a position he held until January 2020. Prior to working in tech journalism, Kim was an editor in deputy chief of a hyper-local New York Times newspaper. site, The Local: East Village, and previously worked as an editor for a college publication and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog and has been an occasional guest contributor to Eater.


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