Latest news in search engine marketing and more



Need a quick recap of the latest happenings in the world of search engine marketing, social media and PPC? You have come to the right place. We’ve summed up this week’s top 5 marketing news and updates, and summarized the top points for you. So, without further ado, let’s take action!

Read on for this week’s marketing recap.

1. Search Engine Log: New Changes to Google Ads Lead Form Extensions

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Google Ads has made improvements to its lead form extensions. Advertisers will now have the ability to apply and share forms with different types of campaigns. In addition, it is now possible to include predefined questions in the forms. These questions are sorted by sector, and once you have selected the sector, you can see the options available. This change will be particularly useful for sorting leads and directing them to the right person.

In addition to these updates, Google Ads now allows you to integrate prospect forms with a webhook or create a connection with Zapier. For advertisers used to having to manually re-upload and re-upload listings to their email platforms, this is an incredibly convenient update. To learn more about these new changes, read the full article by Search Engine Journal.

2. TechCrunch: the new purchasing feature of WhatsApp

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This popular Facebook-owned messaging app introduces a shopping feature that will allow its 2 billion users to make purchases while using messaging. Users will be able to send messages to businesses, add items to their shopping carts, and even view their shopping carts. With so many people using WhatsApp as a medium for exchanging messages, this new feature adds another element of convenience to online shopping. Are you excited to try it out? Read the full TechCrunch article to learn more about this feature.

3. Search Engine Land: new updates on Google Maps and Google My Business

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Google Maps and Google My Business both receive updates that will be useful to businesses and consumers. The additions include an extension of the messaging function, which will allow consumers to communicate more with businesses. In addition, on Google Maps, business owners will have the opportunity to see more information and analysis on local maps, allowing them to have more information on how people find their business. Read the full Search Engine Land article to learn more.

4. Social Media Today: LinkedIn to Introduce New “Sales Insights” Feature

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Whether you’re into marketing or B2B sales, you’ll surely enjoy this new feature that LinkedIn plans to introduce in February. Sales Insights will provide users with a way to see an overview of the opportunities available in their specific market. You will be able to find data based on location, roles within companies, and growth trends. This will be particularly useful when it comes to planning your sales strategy. For more information on this new feature, read the full Social Media Today article.

5. Search Engine Roundtable: New Google Discover Ad Format Option Available

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Google has added a new 4: 5 portrait aspect ratio to its Discover ads options, where advertisers will be able to offer more visuals to their ads. After viewing the visual, users can scroll down and enter their information in the lead form extension. Would you like to know more about this new format? Read the full Search Engine Roundtable article.

That concludes this week’s recap; stay tuned for our next roundup to stay up to date on the latest news in Google Ads, Facebook Ads, and more.

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