Platinum Guild International’s Men of Platinum has launched a new campaign this cricketing season, featuring cricketer KL Rahul.
The brand released a movie starring Rahul as part of its #MomentOfTruth campaign. This movie offers a small taste of what it takes to play the game like a real sportsman.
Launched on April 1, the campaign is led by a film on television and supported by a communications plan that includes print, digital and public relations in all markets to ensure high reach and frequency. The content of these materials is focused on building consideration and promoting engagement.
Rahul said: “Success alone does not define a leader. Victory on the pitch is when I work to bring out the best in my team and not give up despite all the obstacles. As we enter a new season of cricket, I’m excited to continue my association with Men of Platinum and metal, which complements my sense of style.
Sujala Martis, Director of Consumer Marketing, Platinum Guild International – India, said, “Men of Platinum is an embodiment of the exemplary values that men seek today, which is what they consider success. These values are also valid for cricket. True sportsmanship is an amalgamation of qualities like courage, perseverance, inclusiveness, resilience to name a few. For us, cricket is therefore a seamless connection. And with a men’s TG there can be no better way to connect than at cricket’s most popular event, we are delighted to continue our association with Rahul.”
Watch the movie here;