Ferrero Group confectionery brand Kinder Joy has brought back the mainstream campaign – #WhatsYourKidsWay, in which consumers can share their kids’ favorite way to consume Kinder Joy.
The campaign’s digital approach revolves around #WhatsYourKidsWay to take advantage of Kinder Joy. This includes a digital commercial that shows different ways a child may like to eat the chocolate treat.
Amedeo Aragona, Head of Kinder India Brand, said: “The Kinder Joy campaigns are all focused on happy and memorable times with children. With Kinder Joy, we aim to encourage parents to recognize this special dimension of their child with a special treat regardless of the ingredients and the quality of the product. With the #WhatsYourKidsWay campaign, our aim is to provide parents with an enjoyable start to celebrating the taste experience with their children and we are confident the campaign will resonate with the public.
The campaign will be launched on major social networks and OTT platforms.
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