Kia Brings Ownership Experience to Life with New Digital Campaign, Marketing & Advertising News, AND BrandEquity

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Kia is bringing its owner experience to life with a new digital campaign.

Kia India has launched a digital campaign: “If only everything in life was like a Kia! Showing how the features of Kia cars provide inspiring experiences. The series of seven digital films shows how Kia has improved the ownership experience for its customers and, in turn, simplified their lives.

The campaign films are based on the Kia experience of a child – Myra, and how she is inspired by her extended family member – the Kia Seltos. An extension of the new brand identity campaign that launched in April 2021, the films delve deeper into the lives of Myra and her father as they face several complications in daily life.

This Slice of Life digital campaign is based on the principle of ’cause and effect’, where the characteristics of a Kia vehicle are explained through simple analogies, establishing a narrative that Kia makes customers’ lives effortlessly simpler.

The digital campaign includes three films conceptualized by Havas Creative …

In these films, Myra can be seen taking inspiration from several amazing and rewarding features and services of Kia, such as end-to-end online sales, UVO’s safety, security and emergency features, as well as hassle-free ownership experience.
Hardeep Singh Brar, Vice President and Head of Sales & Marketing, Kia India, said: “Through our latest digital campaign, we want to highlight this incredible journey of ownership that we are bringing to our discerning new age customers. It is a reflection of our relentless efforts to keep this promise, and I would like to dedicate it to our Kia customers over three lakhs who have kept their confidence in the brand and made it one of the fastest growing automakers. fastest in the country. . Like our previous campaigns, these films also strike the right balance between simplistic, relevant and creative communication to deliver a strong message. I am sure that this campaign, too, will leave a lasting impression and ensure a unique position at the heart of our target audience. “

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