Khatabook released their latest #DilSeLocal campaign to honor and express their support for the MSME community in India. The 5-day campaign, including a series of videos and a competition to honor local stores, was launched in the spirit of International MSME Day on June 27, 2021.
A series of videos for the campaign reiterates that MSMEs have been the first to respond to the needs of society by being on the front line to ensure the supply of basic necessities. The campaign also urges people to pledge their support for local businesses. The films are presented with the emotional tone of ‘voice for the locals’ that strikes a chord with audiences of different age groups.
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Ravish Naresh, CEO and Co-Founder of Khatabook, said: âKhatabook exists for MSMEs. We are committed to making MSMEs thrive every day. Small businesses have been our support system during the pandemic. So, through this campaign, we like to urge consumers to take individual responsibility to further support local businesses and contribute to their success. “
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Ved Prakash Yadav, Vice President, Growth and Marketing, Khatabook, said: âThe devastating second wave has severely affected the MSME sector. We hope that with the #DilSeLocal campaign, we will all reflect on the role of MSMEs in our lives, sympathize and make a conscious choice to rely on local businesses around us for our daily needs. ”