Jorge Zuiga Blanco discusses the importance of automation for e-commerce marketing


Automated marketing is about saving time and effort for e-merchants while optimizing the overall marketing strategy. By automating tedious and tedious tasks, company employees can focus on rewarding creative projects, while ensuring that these monotonous tasks are done correctly. Jorge Zuiga Blanco, a successful entrepreneur and marketing expert from Costa Rica, provides insight into the importance of marketing automation for better business operations.

When done right, the shift to automated marketing virtually guarantees that ecommerce businesses will increase their ROI, revenue, and overall growth, while also increasing staff job satisfaction. The benefits of marketing automation can be divided into two main categories: the benefits for your e-commerce store and the benefits that will be passed on to your consumers.

Regardless of their size, industry, or location, every ecommerce business should strive to improve their effectiveness and efficiency wherever possible. Using a marketing automation tool is a key way to achieve this. Ecommerce has been shown to experience a 14.5% increase in sales productivity, while lowering overall marketing costs by 12.2% when moving to automation.

Explains Zuiga, This increase in sales productivity is due to the increased availability of data, which translates into an overall improvement in online marketing efforts, allowing e-commerce businesses to find their ideal audience wherever they are. and target them with relevant messages in the most effective way. .

E-commerce businesses will benefit from lower marketing costs by optimizing the use of employee working hours. Without repetitive, mundane and time-consuming tasks, your marketing and sales teams can now focus on more creative and enjoyable tasks. And as an added bonus, by using your skills for tasks that really need them, your employees will experience greater job satisfaction, which in turn will lead to higher levels of staff retention.

For example, companies could easily automate a task like assigning and tracking leads. With marketing automation software, employees don’t have to spend their time tracking each and every lead and can instead use their interpersonal skills to cultivate bigger, more promising leads in a real way. This brings e-commerce businesses not only more leads, but better quality leads as well.

It takes time to launch an automated marketing campaign, maybe a few hours in the afternoon. However, that doesn’t even compare to the time and money your ecommerce business will save in the long run. Once an automated marketing campaign is fully operational, your business can send thousands of personalized marketing messages every day, on autopilot, while you sleep.

Automated marketing also makes it easy for you to organize the marketing efforts of your e-commerce businesses in the distant future, preparing and scheduling campaigns well in advance. We all know that the e-commerce industry is notoriously fast-paced for e-merchants, saving time can be of tremendous benefit.

By embracing marketing automation, Zuiga says, the time you save will be drastic, allowing you to direct your energy and effort towards important tasks that really require your attention.

One of the main benefits for e-merchants when it comes to automating their marketing efforts is the increased availability of data. Data is automatically accumulated on every aspect of your campaign. By analyzing this data, businesses can find out what works and what doesn’t and use this information to guide their overall marketing strategy.

Knowing exactly what is working in your business and what is not is extremely beneficial for online marketers because it means that all of your employees are responsible for the success or failure of their own work. By analyzing this readily available data, business decision makers can ensure that efforts are focused on the areas of the business that need improvement the most, while successful departments continue to do so. what theyre doing.

One of the most effective ways for e-merchants to use this data is to personalize their marketing efforts. With marketing automation, you can segment your audience and send relevant, personalized messages to individuals (rather than blanket spam to a large group). This in itself is a big step towards winning over and retaining customers.

Studies have shown that 50% of leads generated by businesses are qualified but not ready to make a purchase right away. Therefore, they need to be fed. Using the manual approach, it is almost impossible to properly nurture each of these potential customers, especially if you have a large contact base. Using marketing automation tools, you can automatically send Facebook follow-up messages, abandoned cart emails, and sales alert text messages, helping you convert all those customers to safety without no extra effort.

With marketing automation, you can ensure that your customers only receive highly personalized messages that they are truly interested in. And this highly personalized messaging goes well beyond addressing the customer by name. Customers expect brands to know not only their name, but also their history, age, purchase history, and even their likes and dislikes.

Another key point you need to know about your customers is where they are spending time online. Says Zuiga, With this information, you can reach your customers in the channel they prefer to interact with and avoid sending them spam, sending messages to inboxes they rarely visit. Understanding the preferred method of contacting your customers ensures that content is opened and read quickly.

Content can not only be relevant the moment it is sent, especially if it is something urgent like a flash sales campaign. It needs to be opened quickly to keep it relevant as it is read. Communicating with your customers through their favorite media is the most convenient way to do this. With irrelevant content resulting in an 83% lower engagement rate, ensuring that the message to the right person, on the right channel, with the right content is paramount for any online marketer.

About Jorge Zuiga Blanco

Jorge Zuiga Blanco is a leading e-commerce expert who has provided his services to growing organizations around the world. He has diverse industry experience to his credit, which gives him the ability to relate and contribute to business owners in a variety of markets. He has over 20 years in the e-commerce industry and over the past nine years has devoted his expertise and knowledge to helping executives and managers grow their businesses.

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