Retail businessJioMart’s e-marketplace platform, announced the deployment of the latest campaign for the month-long sale of the upcoming festival season.
The brand promotes the ‘Tyohaar Ready Sale’ and the ‘Bestival Sale’ through commercials.
So far, the brand has released a movie to promote its clothing sale.
JioMart has integrated traditional artisans and weavers this festival season. A wide range of handicrafts from these artisans will be available, the company said in a press release.
Sandeep Varaganti, CEO of JioMart, said, “As one of the largest local multi-channel e-marketplaces, we aim to transform the digital retail ecosystem by empowering local stores, kiranas, SMBs ( small and medium-sized enterprises), MSMEs and local artisans the means to act. , and growing female entrepreneurs. »
“To support this goal, we are integrating local vendors and artisans into our e-commerce times, we have also expanded categories across segments and increased SKUs by more than 80 times over the previous year,” Varaganti added.
Watch the movie here;