JioMart Sets the Festive Mood with Latest Campaign, Marketing & Advertising News, ET BrandEquity

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A still from the movie

Retail businessJioMart’s e-marketplace platform, announced the deployment of the latest campaign for the month-long sale of the upcoming festival season.

The brand promotes the ‘Tyohaar Ready Sale’ and the ‘Bestival Sale’ through commercials.

So far, the brand has released a movie to promote its clothing sale.

JioMart has integrated traditional artisans and weavers this festival season. A wide range of handicrafts from these artisans will be available, the company said in a press release.

Sandeep Varaganti, CEO of JioMart, said, “As one of the largest local multi-channel e-marketplaces, we aim to transform the digital retail ecosystem by empowering local stores, kiranas, SMBs ( small and medium-sized enterprises), MSMEs and local artisans the means to act. , and growing female entrepreneurs. »

“To support this goal, we are integrating local vendors and artisans into our e-commerce times, we have also expanded categories across segments and increased SKUs by more than 80 times over the previous year,” Varaganti added.

Watch the movie here;

Bismi is a family business owned by entrepreneur VA Ajmal who runs the business as managing director.

Sephora’s Indian operations are currently managed by Arvind Fashions. Reliance, Arvind Fashions and Sephora did not immediately respond to Reuters requests for comment.

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