enlists Mahesh Babu for #WeMatchBetter campaign, Marketing & Advertising News, AND BrandEquity


The wedding site has roped up Telugu star Mahesh Babu for their #WeMatchBetter campaign. The 360-degree campaign is designed for the brand’s Telugu-speaking audience with the goal of urging the community to trust to find desired matches.

As part of the association with, Babu will work with the brand to showcase its values ​​and understanding of Telugu traditions and culture. His influence is sure to help Jeevansathi induce product trials among people looking for their perfect match, the platform believes.

Kicking off the campaign with a 25-second TVC featuring Babu on Telugu channels and leading shows like Telugu Big Boss and Telugu KBC, the brand is expected to leave the impression of a marriage platform that includes the culture of the region.

Set in the middle of a Telugu reception ceremony, TVC features Babu helping a worried father find a suitable partner for his daughter through the app which only has verified profiles. In addition, plans to release short films as part of the ongoing television campaign, using a phased approach. The brand’s 360-degree reach will also include a presence on popular digital platforms, social media, print and outdoor advertising. in selected cities.

The new association will be promoted through a 360-degree marketing campaign, including print, digital, outdoor and social media …

Sumeet Singh, Director of Marketing at Info Edge, said: “Mahesh Babu is also a true example of a long-term committed life partner. He is also popular with all age groups and we are happy to have him on board as our brand ambassador. This 360 degree campaign was designed to show our viewers that at, we understand their needs better than anyone and have a solution that allows them to choose their appropriate life partners. We sincerely believe that Mahesh Babu’s influence within the Telugu speaking community will bode well for and help us strengthen our position in the market. good life partner for ourselves. While choosing our better half, we should always consider what we have in common – what interests our partner and what makes them happy. Choosing someone who shares a lot of common interests with you will work in your favor. And you can do it seamlessly with the app.


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