ITC has launched a series of integrated multidimensional initiatives to celebrate Azadi Ka Amrit Mahotsav to mark the 75th anniversary of the country’s independence. ITC also contributed to the ‘Har Ghar Tiranga’ campaign through a corporate film, which salutes and celebrates the glorious contributions of India’s freedom fighters.
The film conceptualized by Ogilvy features children who have portrayed famous freedom fighters such as Bhagat Singh, Rani Lakshmi Bai, Lala Lajpat Rai, Ashfaqulla Khan, Chandra Shekhar Azad and Subhas Chandra Bose, showing the joy and pride of hoisting the national flag. The film also reminds every Indian to bring home beloved Tiranga and remember the countless heroes who fought for India’s independence.
As a member of Har Ghar Tiranga celebrations, company employees and its wider ecosystem, such as farmers, suppliers, partners, communities and self-help groups, will implement large-scale programs in offices, factories, hotels, FMCG outlets, distribution network, cartons and paper mills and agro-industry watersheds across the country.
Watch the ad here: