Renee Cosmetics has announced a new campaign called “Reinventing Beauty” featuring actress Ileana D’Cruz, with the aim of bringing the art of makeup in a new light to society.
The campaign presents makeup as a form that is more than just a substance for women, it is a way of embracing beauty.
The commercial is set in a fantasy world, where D’Cruz showcases confidence, empowerment, and liberation.
In the film, D’Cruz appears with his team of women preparing for a quest. They put her on in her war costume, subtly integrate Renee’s products in the process, and then she sets out. The whole presentation exudes an aura that instills a lot of courage and dynamism in women.
Aashka Goradia Goble, Co-Founder and Director of Renee Cosmetics, said: âFor a very long time, a lot of people have identified makeup with something that is made up. The new digital campaign shatters the notion and presents makeup as a way to feel free and empowered. You always have to be playful and feel confident to add a new color to your appearance and personality. “
Ashutosh Valani, Co-Founder and Director of Renee Cosmetics, said, âThere have been many opinions associated with applying makeup. It is not every day that we say it straight away, but it is there. This formed the basis of the whole concept of the film. The film presents makeup as a gesture and not just as a substance, which also discovers the inner self. “
D ‘Cruz said, âI love the products the brand has to offer. The huge range of premium makeup is something that every strong independent person should have.
The campaign showcased the ad across all digital platforms, including social media, e-commerce platforms, and in brand stores. Also embracing offline platforms in the strategy, the campaign posters will be displayed in all of the brand’s stores across the country.
Watch the commercial here