Ikea opens up domestic spaces with a new campaign, Marketing & Advertising News, AND BrandEquity


Swedish furniture brand, Ikea has launched a new integrated campaign in India. This is the third in the Creative Platform series and the campaign slogan is “Home is where it all begins”.

This is the latest ad and the four sets of mini ads provide insight into how to get the most out of our homes by unlocking spaces with smart solutions.

Kavitha Rao, National Commercial Director of Ikea India, said: “The third campaign in the ‘Home is where it all begins’ series talks about the most significant changes in a family’s life situation by making room for the growing needs of a teenager. or adding a furry friend, making room for the whole family.

“The four mini-series of commercials are about the storytelling of a slice of life: positive approach to work or home study, staying in the current reality of life, progressive values ​​presented with a young boy evolving into a teenager and emotional storytelling with a child showing caring and affection, ”Rao added.

The first television commercial focused on the changing needs of the home as a child grows up to become a teenager where, along with their needs, the needs of other family members also change. The TVC highlights bedroom storage solutions that save space while telling the story of a brother or sister.

The second campaign, “My home is where it all begins” was launched earlier this year. He shed light on the fact that a family is not just about having a meal together or having fun together. It’s also about teaming up to navigate the changes and milestones that take place in family life.

The latest campaign will be televised in Telangana and Mumbai markets on regional channels. In addition, it will be broadcast live on TV, OOH (outdoor) and digital.

View the full announcements here:


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