Ikea calls ‘value for money’ in latest campaign, Marketing & Advertising News, ET BrandEquity

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Ikea has launched a new integrated campaign in India across TV, OOH and digital channels.

The campaign highlights Ikea’s value for money proposition and shows how Ikea products make everyone in the family happy – in different ways, the company said in a press release.

The campaign focuses on Ikea’s wide range of furniture solutions that offer good value for money and serve multiple purposes for each member of the family. As part of this campaign, Ikea released two TVCs, featuring two of its iconic products for the living room and bedroom.

Watch the video here:

Kavitha Rao, National Commercial Director, Ikea India, said: “At Ikea, we understand the need to have a home that truly resonates with how our customers feel, and therefore we have designed our offerings to meet the needs of our clients. Our goal is to bring great functional and affordable design into our customers’ lives and improve their daily lives. We offer a wide range of more than 8,000 products that allow customers to furnish their homes to meet the various needs of the family.

Watch the video here:

Conceptualized by Wunderman Thompson India, the campaign features three distinct films with original and heartwarming human stories that bring the joy of being part of a family to life.


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