Hyundai Motor India Limited (HMIL) has launched its latest brand campaign called âBeyond Mobilityâ which conveys the new positioning of the company. Inspired by Hyundai’s global vision of âProgress for Humanityâ, the âBeyond Mobilityâ campaign is based on three pillars: smart technology, sustainability and innovation.
Tarun Garg, Director of Sales, Marketing and Service, Hyundai Motor India Ltd, explains: âThis campaign is certainly specific to India, but it is in line with our overall vision, which is progress for humanity where we let’s say that time is the most precious element for mankind. So very clearly there is a lot of alignment. We are talking here about sustainable social. Everything is evolving around new age customers who are not only social, but who are also very, very concerned about the sustainability aspect of things.
The 360 ââÂ° awareness campaign will use print, television, radio and digital media and present a multidimensional visual perspective using minimal elements to bring out âBeyond Mobilityâ as the heart of the matter. Hyundai campaign. While aligned with the global campaign and brand positioning, the Beyond Mobility campaign was created by the company’s Indian agency Innocean from start to finish.
Virat Khullar, Group Manager – Marketing, Hyundai India adds: âWe will cover TV, Print, CRM and of course digital. We’re going to go strong after the festival weekend, and so we’re going live (with the campaign) on November 8th. This was to avoid the (advertising) clutter of the Diwali weekend. The brand will therefore be very, very active from November 8 until almost the end of December.
He adds that while the campaign is aimed at targeting the masses, it will be digital as it specifically aims to speak to what the brand calls ‘sustainable social’ – existing and potential Hyundai customers who are not just digitally savvy. , but also environmentally conscious.
SS Kim, Managing Director and CEO of Hyundai Motor India, adds: âHyundai is on a journey to further strengthen its brand image as cutting edge, sustainable and innovative technology. As a customer-centric organization, we aim to elevate customer interactions with our brand, not only in the areas of mobility, but also to create experiences that go beyond what is conventional.
Launched nationwide, the campaign aims to help people understand and believe that the hyper-connected automobiles of tomorrow will not only have the power of cutting-edge technology, but also intuitive features that will dramatically enrich their lives. Capturing changing consumer needs and technological developments, the campaign exemplifies HMI’s approach to being the consumer’s lifetime partner.
The campaign is organized to promote Hyundai’s focus on smart technologies, sustainable initiatives and innovations that usher in an era of choice for its new age customers. It captures how user needs evolve into an integrated ecosystem and beautifully portrays the future of mobility which can deliver meaningful experiences making every moment truly useful and rewarding.