Hrithik Roshan Highlights Flamingo Products Through New Campaign, Marketing & Advertising News, AND BrandEquity


Hrithik Roshan highlights Flamingo products through a new campaign.

Ascent Meditech’s flagship consumer health brand, Flamingo launched a 360-degree campaign with the launch of three TV commercials (TVCs). Each TVC features (actor) Hrithik Roshan using one of Flamingo’s products – heated belt, kneecap and lumbar sacro (LS Belt).

TVCs showcase Flamingo’s functional diversity as a trusted healthcare solution, with Roshan using its products to overcome painful situations in his demanding professional lifestyle, the company said in a press release.

With an initial focus on building brand awareness and recall, the communication of “Help for a New Life” was aimed at making Roshan the face of the brand. This was followed by a message “… But at the end of the day what matters is what you do” in the second season. This left consumers with a decision to make between an existing practice and a lasting solution when faced with pain. The recently launched campaign is fueled by the idea of ​​”never saying to die” which is well expressed as ‘… By hum kabhi haar nahi maante’ in the three TVCs.

Rakesh Kumar, Vice President of Sales and Marketing, Ascent Meditech, said, “Our campaign, Actor ki Zindagi ho ya Aap ki…feeds on the diversity of the product audience. The campaign will strike a chord with millennials struggling with the hybrid work model, as well as housewives who suffer from pain. The narrative and finalized touchpoints also creatively capture a wider range of demographics about the audience residing in India’s Tier 1 and Tier 2 cities with a creative message that speaks to consumers at a individual level and provides them with a daily pain relief solution. through Flamingo products. “

Roop Naik, Creative Director of Zip Zaap Zoom Productions, said: “Putting on the ‘thinking hat’ and then getting out on the floor to shoot for the Flamingo brand has always excited me. The creation of Flamingo is true to the value of products and their value in our everyday life. There is no extra effort to sell the products. With Hrithik Roshan as a brand ambassador, it becomes more difficult to balance Hrithik’s megastar personality and brand communication. The timing has been perfect so far and every time you watch Hrithik the brand recall is immediate. The Flamingo brand and its motto “India Without Pain” is true in every word. “

The TVCs will be engaged via a 360-degree multimedia campaign, in particular through television (through GEC, films, music and news channels), the written press (in the major dailies), digital (promotions on the networks media), BTL (activities will be run in pharmacies across India) and Direct Home Distribution (DTH) networks.

Watch the ads here:


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