Hero Lectro E-cycles Launches New Multi-City OOH Campaign, Marketing & Advertising News, AND BrandEquity


Laqshya Media Group recently launched an OOH campaign for Hero Lectro E-cycles, a technological breakthrough that promises to revolutionize the way you move. The data-driven planning tool and ‘Sharp’ technology made it possible to obtain the most suitable locations in each city to reach the heart of the countryside.

The OOH campaign has been executed in multiple cities and encompasses a mix of iconic large format media units, cluster brands and other unconventional mediums across all cities that have been used to create maximum impact and reach audiences. target.

Rachit Gupta, Director of Marketing at Hero Lectro, said: “Electric bikes are the most popular vehicles overall, even ahead of electric scooters or electric cars. As market leaders and having been a part of the industry for many generations, we have embarked on a journey to raise awareness of e-bikes and their enormous benefits. Our new #WantItFlauntIt campaign is a step in that direction and the outside is a great platform to help us get the word out. “

Amarjeet Hudda, COO of Laqshya Solutions, said: “Electric bikes are at the forefront of future urban mobility, whether for environmental reasons, a better lifestyle or simply a way of more profitable transport. We’re excited to run this OOH campaign for the brand, which has been expanding the category for a year. Our goal is to leave a lasting impression on our customers through our powerful OOH branding effort.

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