A home appliance and consumer electronics company, Haier launched a series of new TVs called “Perform Big, Silently.”
TVC puts successful women at the forefront and highlights how they have pushed the boundaries to make India proud on an international platform.
Created in collaboration with Famous Innovations, an independent creative agency, it is an extension of its “Silent Performers” campaign.
Through the theme “Perform big, Silently”, Haier is showcasing its latest Super Drum series – Front-loading fully automatic washing machine.
NS Satish, Senior Vice President, Sales and Marketing, Haier Appliances, India, said, “Our latest campaign, ‘Perform Big, Silently’, takes another step forward in our efforts to recognize the success of Indian women. Silently striving in their respective fields, they have made our nation proud and our campaign praises their achievements. Likewise, our new line of washing machines champion performance in the background without making a fuss. Haier salutes the spirit and achievements of these quietly successful artists.
Raj Kamble, Founder and Creative Director of Famous Innovations, said: “The consumer durables category is littered with celebrity-focused communication, leveraging Bollywood and cricket fame to sell products. . However, we believe that the Indian consumer is ready to move forward with new idols – people who play big, in silence. That’s why we celebrate personalities from various fields like mountaineering, combat training, chess and downhill mountain biking. “
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