Godrej Interio cherishes modern Indian cuisine in his latest campaign, Marketing & Advertising News, ET BrandEquity

An excerpt from the video

Godrej and Boyce, the flagship company of the Godrej Group, has announced that its company Godrej Interio, a furniture solutions brand, in the residential and institutional segments, has unveiled a digital video campaign as part of its new kitchen campaign.

DVC is conceptualized by Contract Advertising. It highlights how the brand’s modular kitchens are designed for the Indian family.

The film shows how the company’s design innovations are driven by a deep understanding of Indian consumers, their homes, lives and aspirations. The kitchens are designed and built keeping in mind the unique demands faced by kitchens in Indian homes.

The ad opens with a photo of a modern Indian kitchen and progresses by highlighting the role that cooking plays throughout the day in the life of a typical Indian family.

The film highlights the uniqueness of the brand’s cuisine by taking you on a culinary journey from pounding masalas on the kitchen counter to splattering oil while cooking typical Indian cuisine.

The DVC ends with an example of optimized storage accessories that make the best use of available space for storage, in line with the closing message that ‘Godrej Interio kitchens’ are made ‘for the big Indian family’.

Sumeet Bhojani, Marketing Communications Manager, Godrej Interio, said, “We Indians are very passionate about our food and the way it is prepared. And that naturally places very special demands on Indian cuisine.

“This film takes us through a day in the life of a typical Indian family and highlights the myriad roles the kitchen plays in making the dining experience easy and enjoyable.”

Ayan Chakraborty, Executive Vice President and Managing Director of Contract Mumbai, said, “Indian cuisine is diverse. And so, when it comes to cooking, the needs are also quite different across India. Our strategy was based on this idea.

“Godrej Interio kitchens with its multiple customization options cater to the needs of diverse Indian families across India,” he added.

Watch the video here:

The campaign film emphasizes that family time is what matters most, and the Goodknight Jumbo Fast Card protects those times from disease-carrying mosquitoes.


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