GoDaddy Asks SMSEs to Get “Visible” in New Campaign, Marketing & Advertising News, ET BrandEquity

An excerpt from the video.

GoDaddy has launched a new marketing campaign to promote its offerings. The campaign titled “Get Visible with GoDaddy” highlights how the company helps build an online presence to make the business “visible” to the world. The campaign strives to inspire and empower women entrepreneurs to go online and make opportunities more inclusive.

The commercial begins with the female protagonist exploring a busy market street. Disappointed with the negligible state of small businesses, she steps forward to educate owners about growing their business by creating a website.

Developed and conceptualized by Mumbai-based creative agency Tilt Brand Solutions, the campaign was rolled out in seven local Indian languages ​​including Hindi, Gujarati, Kannada, Malayalam, Marathi, Tamil and Telugu.

Nikhil Arora, Vice President and Managing Director of GoDaddy India, said, “At GoDaddy, we aim to bring small, micro and medium enterprises across India online. The campaign is our way of raising awareness among Indian SMEs and MSMEs to make the most of their online presence. We want to encourage women entrepreneurs to take the leap into entrepreneurship and have an impact in their region and in the world.

Watch the video here:

The new TVC is the continuation of Shyam Steel’s “Hamesha Ke Liye Strong” campaign. It aims to send across the brand the message that a strong bond of relationship is achieved through a balance between strength and flexibility.


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