Glamyo announces digital campaign ‘Surgery ka Naya address’, Marketing & Advertising News, ET BrandEquity

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Glamyo announces the digital campaign “Surgery ka Naya address”.

Asset Light health startup, Glamyo Health has announced a digital campaign – ‘Ka Naya surgery address’. The campaign will feature their brand ambassador Rajat Kapoor.

The campaign is conceptualized around raising awareness of elective surgeries and positioning Glamyo Health as an expert brand in the management of elective surgeries. At a time when the traditional healthcare system is overloaded and there is a backlog of surgeries, Glamyo Health provides a hassle-free surgical experience for patients by providing the best experienced surgeons, the latest and most advanced technology, transparency. total price, zero cost. financing options and other administrative aids for admission, departure and the option of Insurance to make the trip as pleasant as possible.

Preet Pal, co-founder of Glamyo Health, said: “Over the past two years in the era of the pandemic, the shortage of quality medical services has only worsened and the strain on the system has increased. traditional has multiplied. We present a portfolio of services that aims to close the gap, and the campaign aims to create awareness around the same. We believe that Rajat Kapoor is the ideal solution for conveying the message of trust to patients. “

Archit Garg, co-founder of Glamyo Health, said: “Choosing a healthcare provider for a critical event like surgery involves a lot of consideration, especially after the pandemic people became more concerned about their health. Therefore, we think it might not have been a better face for the brand but Kapoor. He understands the vision of Glamyo Health and can thus convey the message most effectively.

The campaign will run on the brand’s social media platforms, with the first three videos being released within a month.

The new campaign aims to raise awareness of investing in hassle-free P2P loans and allowing for higher returns compared to traditional asset classes such as debt mutual funds and term deposits …


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