Get ‘Scenty’ with Plum BodyLovin ‘in Latest Campaign, Marketing & Advertising News, AND BrandEquity


Get Scenty with Plum Bodylovin ‘

Plum BodyLovin ‘unveiled its latest #GetSCENTY campaign. This 360-degree campaign will target millennials and millennials through its digital advertising that will be showcased on OTT platforms such as Hotstar, SonyLIV, Zee5 and renowned social media platforms such as YouTube and Instagram.

It will also reach their audience through extensive influencer outreach with over 300 influencers participating to make more noise about how to #GetSCENTY.

The brand’s campaign aims to decode banking and improve the financial quotient of millennials …

The influencer team includes Gauahar Khan, Mithila Palkar, Nivetha Thomas, Kritika Khurana, Ahsaas Channa, Debasree Bannerjee, Nagma Mirajkar, Nitibha Kaul and Mrunal Panchal. as well as beauty and lifestyle bloggers who interact with their audiences in multiple languages ​​such as Hindi, Bengali, Marathi, Assamese, Tamil, Kannada, Punjabi, Malyali, Telugu in more English of course. Stuti Sethi, Brand Manager – Plum BodyLovin ‘, said:’ The funniest part of creating Plum BodyLovin ‘? It must be when we were making funky scents like Hawaiian Rumba, Vanilla Vibes, Trippin ‘Mimosas, etc. and our latest #GetSCENTY campaign perfectly captures the vibe of these fragrances and our products. There aren’t many bath and body brands today that offer over 55 body care products in unique floral, fruity, beach and gourmet scents and we are very impressed with the unique space. that we created for ourselves, and we look forward to spreading the word with this campaign. “


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