The brand has engaged with creators of humorous content in an effort to increase brand awareness in fun and original ways. Humorous content creators who are part of the campaign are Neel, Shirin Sewani, RJ Karishma, Indrani Biswas, Avnish.
In addition, for the very first time, the brand has also collaborated with food bloggers. The influence videos show how they end up eating a lot due to their professional choices and generally dealing with acidity, gas, and indigestion. With that in mind, the brand aims to drive relevance through contextual conversations and position them as the number one choice for enjoying food without any hesitation. To convey the message, the brand collaborated with food bloggers such as Sarah Hussain, Nisha Rajput and Srishti and Vaibhav.
Joy Chatterjee, General Manager of Sales and Marketing, Mankind Pharma said, “We are focused on creating and establishing Gas-O-Fast pouches as a trusted ally for acidity, gas and l ‘indigestion. We are aggressive towards building and strengthening our market presence. We have put together exciting campaigns and collaboration to increase brand awareness and ensure optimal market share for our brand in the antacids industry.