Flipkart Grocery Promises High-Quality Products in New Campaign, Marketing & Advertising News, ET BrandEquity

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A photo of the Flipkart Grocery ad

E-commerce company Flipkart has launched a new digital campaign “Aapki Pasand pe Super bachat” for Flipkart Grocery. The campaign’s goal is to establish the brand as a trusted destination for online grocery shopping.

Flipkart conducted research to determine what customers were looking for in their online grocery shopping experience and organized the campaign based on the research results. The campaign states that Flipkart offers high quality products at affordable prices.

The campaign begins with a housewife talking to her aunt about the praise she has received for her cooking and telling the older woman that the secret lies in the ingredients she buys from Flipkart, which are both high quality and affordable.

Smrithi Ravichandran, VP – Grocery, Flipkart, said, “Understanding Indian consumer demands and meeting them is what Flipkart is known for. With this latest campaign, we want to highlight how our platform is able to offer consumers across the country the best quality of products subject to rigorous quality controls, beyond the mandatory controls. Today, not only in metropolises, but consumers in over 1,800 cities have access to online grocery services that meet their shopping standards while providing them with a value-driven experience.

You can watch the commercial here:

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