FGILI captures emotional connections in latest campaign, Marketing & Advertising News, ET BrandEquity


Image taken from the ad


A picture of the ad

Future Generali India Life Insurance has launched a 360 degree campaign on the occasion of Raksha Bandhan.

The campaign aims to connect with fathers and highlight Future Generali India Life Insurance as a mark of trust.

Just as a father tends to the needs of the family and goes the extra mile to provide the best for his family, so too Future Generali India Life Insurance stands by the fathers through the ups and downs of life and allows them, as a life partner, to realize their dreams for the family. This is featured with the message – “sabke liye papa, papa ke liye hum,” the company said in a press release.

The campaign was launched in Hindi, Gujarati, Bengali, Tamil and Maratha. The films will be released in digital and physical media across India.

The campaign captures moments between a father and daughter and captures them in heartwarming tales. The script captures a twist with an emotional realization by a daughter who understands that her father is playing all the roles of a brother. She goes from complaining about not having a brother to accepting her father as her best friend and protector, thus binding the rakhi to her father instead.

Bruce de Broize, Managing Director and Managing Director of Future Generali India Life Insurance, said, “Building a strong brand with fathers is one of our key brand strategies. Just as the child has immense confidence in his father, so more than 15,000 fathers have trusted us. We work hard to be a lifetime partner for our customers and partners and support them in all life situations.

Watch the ad here:

The digital campaign conveys the eternal promise between brothers and sisters while advocating the initiative of BL Agro which normalizes men taking on the responsibility of the kitchen.

The multimedia campaign is conceptualized by L&K Saatchi & Saatchi with brand ambassador Vidya Balan.

Join the community of over 2 million industry professionals

Subscribe to our newsletter for the latest insights and analysis.

  • Posted Aug 10, 2022 5:35 PM IST

Comments are closed.