Faasos encourages rants against boring food in new campaign, Marketing & Advertising News, ET BrandEquity

This is an image taken from the advertising film.

Faasos, from Rebel Foods, unveiled a new campaign ‘Hata boring, Faasos Manga’. The campaign is made up of a series of ads featuring OTT actors Anchal Singh and Vihaan Samat.

The commercials, set in various themes such as office meeting, date at home, house party, feature the actors expressing their frustration with the typical boring food that is always served in these situations. They then move on from those boring foods to Faasos wraps.

The advertisements aim to spread the message to break the monotony regarding the food served in such situations and eat something exciting.

The campaign was conceptualized by What’s Your Problem, a Wondrlab company.

Amit Akali, co-founder and chief creative officer of Wondrlab, said, “For decades, certain foods have become the default choice for certain occasions. Whether it’s sandwiches for work lunches or pizzas at house parties, eating the same food over and over again has annoyed the consumer, who today is constantly on the lookout for new and exciting options. .”

“Based on this idea, we took it upon ourselves to become the voice of the bored consumer and offer them an exciting alternative in the form of Faasos. This strategy lends itself beautifully to the unique gesture of holding Faasos packaging that is the same than to hold Once the idea cracked, in writing, the team brought out the angst we all feel when we see a stale piece of the same food again. We just expressed that angst,” Akali said.

Indrajit Ghosh, Vice President – Marketing Communications, Rebel Foods, said, “We’re sure everyone feels the same frustration with food repetition, we’re just voicing it on behalf of everyone through this campaign. The wide variety of flavors and options that come with Faasos wraps is the perfect solution to this problem.

This campaign will be broadcast on different channels and digital platforms. This includes social media, OTT platforms and will also be promoted through digital and influencer marketing to ensure it reaches target audiences.

Watch the commercial here:


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