Everything you need to know about search engine marketing


We live in the age of Google; just one click is all it takes to find answers to the trickiest question and buy products we’ve never seen before. Search engine marketing (SEM) is one of the most important backend processes responsible for this.

Here is an article that illustrates all the details related to SEM.

What is SEM?

Search engine marketing is one of the digital marketing techniques that aims to increase the visibility of a website or web page on search engine results pages such as Google, Bing and DuckDuckGo.

It’s a universal fact now that businesses’ survival depends on their efforts to build their online presence. Websites and social media platforms are the two most important tools for reaching audiences.

However, the two differ in aspects of consumer mindset. The former is a product-specific arena that is visited by customers for the sole purpose of making purchases, while the latter is a heterogeneous platform with higher risks of diversion.

This highlights the importance of optimizing websites and finding ways to gain visibility on the SERPs. Engaging an SEM agency in Singapore in your quest is one of the most recommended methods.

How to implement SEM?

Traditionally, there are two strategies related to SEM. The first is organic ranking based on content relevance, volume, and authority. The second is the pay-per-click (PPC) method, where advertisers buy a portion of the SERPs to rank higher. Currently, SEM specifically refers to PPC.

Implementing SEM is not exactly like SEO; nevertheless, it is related to it. Google Ads is the most sought after feature for SEM. The companies reported a profit of $2 for every $1 spent on these ads.

Setting up an ad campaign requires a few simple efforts which are listed below.

  1. Find suitable keywords that are requested by the general public on a regular basis
  2. Select network based on demographics
  3. Create text ads with a title, meta tag, CTA, and hyperlinked URL.
  4. Pay the price and start the campaign

After the advertisements, the landing pages must be optimized according to the expectations of the user. They must be assembled in a format that allows the visitor to find the requested information without too much research. A/B testing leverages landing pages by two techniques, revenue per page pattern or average order value. They increase the retention and rapid conversion of prospects into consumers.

Keeping tabs on impressions, CTRs, and quality scores helps identify campaign flaws. A policy that does not need to respond to user requests should be modified based on the analytics received.

How Does SEM Help Brands?

The most attractive feature of SEM is its cost effectiveness. With features like clicks, brands only pay for revenue. This type of low-budget digital marketing helps to increase brand visibility in a shorter period of time.

Another advantage is the reduced time needed to reach a larger audience. Organic results are based on Google’s algorithm, the terms and conditions of which change as digital opportunities increase. However, Google and Bing Ads multiply click-through rates, which accelerates brand awareness in a much shorter time. It always helps to attract a target audience that is looking for products.

SEM is a revolutionary opportunity for local businesses. Google My Business is a popular method of listing businesses because it’s free and Google helps give valuable visibility to businesses that have proven to be popular and trusted. Research indicates that 75% of customers visit the local business within a day of discovering it on the web.


Quality leads, consistent traffic, and immediate results are the three pillars of a company’s results after implementing SEM. Thus, focusing on strengthening the SEM strategy should be on the priority list of budding brands and thriving businesses.

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